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CHAPTER 5 LOGO DESIGN (PART 2)

CHAPTER 5 LOGO DESIGN (PART 2). DIGITAL ILLUSTRATION TMD 1073. COURSE OUTLINE. This chapter will covered : Types of logo Color selection for logo. TWO BASICS TYPES OF LOGO. Typographic logos Symbolic/ Iconic logos Descriptive logos Abstract logos. TWO BASICS TYPES OF LOGO.

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CHAPTER 5 LOGO DESIGN (PART 2)

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  1. CHAPTER 5LOGO DESIGN (PART 2) DIGITAL ILLUSTRATION TMD 1073

  2. COURSE OUTLINE • This chapter will covered : • Types of logo • Color selection for logo

  3. TWO BASICS TYPES OF LOGO • Typographic logos • Symbolic/ Iconic logos • Descriptive logos • Abstract logos.

  4. TWO BASICS TYPES OF LOGO • Logo designs are of two basic types: • Typographic logos • Most common type of logo designs, since they consist of no-nonsense and to-the-point typography. It's a simple and straightforward way of defining a company. • Symbolic/ Iconic logos • consist of a symbol or icon with the company name typeset alongside which describes the business and its values

  5. TWO BASICS TYPES OF LOGO – DESCRIPTIVE LOGO • In simplest terms, a descriptive • logo says "Here's what we do." • The logos draw adirect correlation between their visual message and company's products and services. • Such logos can represent an actual product, demonstrate the business’ area of expertise, and/or define the organization’s cause or mission. • It is needless to mention that any symbol used to define the purpose of an organization have to be developed with utmost care so they do not misrepresent their message.

  6. TWO BASICS TYPES OF LOGO – ABSTRACT LOGO • In simplest terms, abstract logos are a combination of type and logo which says "Here's what we stand for". • These logo designs tend to express their message through loose, figurative elements of design and play off intangible or abstract themes that relate to the company or organization's overall business and/or vision.

  7. TYPES OF LOGO • There are FIVE (5) different types of logo : • Brandmark Symbol • Wordmark • Lettermark • Combination Mark • Emblem

  8. TYPES OF LOGO – Brandmark Symbol • This type of symbol represents the company in a simple but bold manner. • Most often represented through an abstract design. • Usually, the ideas and concept behind the logo are complex, yet are represented in the simplest form possible. • The human mind can easily remember a simple form better than a complex one. • It is best to use a brandmark symbol if you plan on building a global brand and have the funds to back it up. • Examples of a brandmark include shell, Mercedes-Benz and apple.

  9. TYPES OF LOGO – Brandmark Symbol

  10. TYPES OF LOGO – WordmarkSymbol • Is a uniquely styled font type that spells out the company or brand name. • Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company. • Wordmark –Examples of a wordmark include Sony, Samsung and Microsoft. Other great examples are Facebook and Google, the world’s most visited website.

  11. TYPES OF LOGO – WordmarkSymbol

  12. TYPES OF LOGO – Lettermark Symbol • Are exclusively typographic. • The lettermark uses the company name written out, yet has a symbol representing the company through the use of its initials or the brands first letter. • The best usage for this type of logo depends on many different variables such as; your initials can better graphically illustrate the company better than the full name, the name is too long, hard to pronounce, or is just not distinct enough to carry its own weight. • Think HP, IBM and Honda.

  13. TYPES OF LOGO – Combination Mark Symbol • Is the combination of a symbol and a wordmark. • The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment. • In certain situations and with proper investment of time & money, a strong combination mark can use its symbol to r • Great examples include; Mexicana Airlines, Bank of America, 9/11 Memorial, and Rip Curl.epresent the company without the use of text.

  14. TYPES OF LOGO – Emblem • An emblem logo encases the company name within the design. • Most notable emblem logos include; Harley Davidson, UPS and NFL.

  15. COLOR SELECTION FOR LOGO • The human mind is highly responsive to visual stimuli, and colour is one of the major defining factors in that response. On both a conscious and subconscious level, colours convey meaning – not only in the natural world but also within the artifice of our culture. Graphic designers need to harness the power of colour psychology to bring resonance to their designs – and in no field is this more important than that of logo design. • The use of colour can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instinct to the complex associations we make based on learned assumptions. Companies can use these responses to underline and accent their branding messages. And your success as a logo designer will be boosted if you have a thorough understanding of colour psychology.

  16. WHAT DIFFERENT COLORS MEAN?

  17. WHAT DIFFERENT COLORS MEAN? • Every colour, including black and white, has implications for logo design. As a designers you need to pick your colours carefully to enhance specific elements of the logo and bring nuance to your message with the use of shade and tone. • In general terms, bright and bold colours are attention-grabbing but can appear brash. Muted tones convey a more sophisticated image, but run the risk of being overlooked. More specifically, particular meanings are ascribed to different colours in society

  18. WHAT DIFFERENT COLORS MEAN?

  19. WHAT DIFFERENT COLORS MEAN?

  20. WHAT DIFFERENT COLORS MEAN?

  21. WHAT DIFFERENT COLORS MEAN?

  22. SINGLE OR MULTIPLE COLORS? • To get the maximum impact of your chosen colour's coded message, normally stick with a single colour when creating a logo design. That said, there are some very successful multi-coloured logos – think of Google, Windows or eBay. • The implication of multiple colours is that these companies are offering a wide choice of products and services. The multiple colours used for the Olympic rings carry a message of diversity and inclusivity. • A newly emergent trend in logo design is the use of mosaic patterns and tessellation. These naturally require several colours, ranging from contrasting brights to multiple shades of a single colour.

  23. SINGLE OR MULTIPLE COLORS? • Multiple colours are difficult to pull off, but can work such as ebay logo.

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