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The Mobile Inbox. Reaping The Rewards Of Wireless E-Mail. David Koretz President & CEO, BlueTie, Inc. The Wireless Email Market. More than 15 million wireless email users in US 329 million wireless Internet users worldwide by 2004 (IDC) Who are the Major Players in the Market?.

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the mobile inbox

The Mobile Inbox

Reaping The Rewards Of Wireless E-Mail

David KoretzPresident & CEO, BlueTie, Inc.

the wireless email market
The Wireless Email Market
  • More than 15 million wireless email users in US
  • 329 million wireless Internet users worldwide by 2004 (IDC)
  • Who are the Major Players in the Market?
the wireless email market1
The Wireless Email Market
  • SMS has 66% of the market
  • Number of US Users¹:
      • Smart Phones (Nokia 9000): Less than 50,000
      • PDA (Palm m705): 250,000
      • Web-Enabled (WAP) Phones: 4,000,000
      • SMS-enabled phones: 65,000,000

¹ Yankee Group

technologies available
Technologies Available
  • Palm Wireless PQA
      • Expensive & Proprietary
      • 19.2K data transfer
      • Must download PQA to Palm
  • Blackberry RIM
  • Pocket PC with GPRS
building technology that customers want need
Building Technology that Customers Want & Need
  • Most Important/Most Requested Features
  • MYTH: One platform will prevail
key to technology user experience
Key to Technology: User Experience
  • Reduce/Eliminate Downloads
  • Limit Data Push to Key Data
  • Figure out Attachments
  • Ability to Respond to Messages
  • Intelligent Push
wireless case study visiting nurses of brooklyn
Wireless Case Study: Visiting Nurses of Brooklyn
  • Increasing communication between field & office staff
  • Achieving HIPAA compliance in wireless email

“Recently, we deployed Novasync’s Pocket Point of Care, a PDA driven system for our clinicians to document their visits, the next logical step was to provide for connectivity utilizing rather traditional office products like email, calendars, etc.; that’s where BlueTie came in.”

Customer at a Glance:

Visiting Nurses Regional Health Care System, Inc.’s 950 employees treat patients that are discharged

from an acute care setting that require skilled professional care in the home.


emerging technologies
Emerging Technologies
  • SIM Toolkit
  • Embedded JAVA (J2ME & MxEx)
  • BlueTooth
  • EDGE
  • 3G
the future of the industry
The Future of the Industry
  • Wireless Sync
  • Real-Time Sync/Direct Connect
  • Text-to-Speech
  • Speech-to-Text
  • “Aware” Networks
thank you
Thank You


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