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Communication between archiving library and publishers. Rita Enna EU project reUSE PR manager International Seminar Digital Memory Tallinn 24-25 Nov 2005. Communication. Why ?. The digital archive DIGAR has been developed with the s upport of the EU e-Content programme

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Communication between archiving library and publishers

Communication between archiving library and publishers

Rita Enna

EU project reUSE PR manager

International Seminar Digital Memory

Tallinn 24-25 Nov 2005


Communication why
Communication. Why ?

The digital archive DIGARhas been developed

with the support of the EU e-Content programme

projectreUSE.

Idea is preserving digital copies of publications

andmaking them available to the public.

Task is working out the strategy for finding,

identifying and contacting the future users of digital

archive serviceand

making submission agreements.


Communication between archiving library and publishers

2 clear messages in our communication process:

  • to introduce the archiving and

    preserving possibilities in NLE

  • aim is to make the files available for readers

    via internet or

    at least in the reading rooms of NLE


Who are publishers to contact with
Who are publishers to contact with?

The main target groups are:

  • state institutions, county governments, public institutions

  • educational, scientific and cultural institutions, NGOs (umbrella organisations etc)

  • Estonian scientific and popular scientific journals


Public relations activities
Public relations activities

  • The policy of making contacts with the description

    of planned activities

  • Finding name for new digital archive –

    DIGAR as DIGital Archive

  • Creating DIGAR logo, slogan and service-flyer

  • Creating the archive’s homepage – as a “visit card” and contacting place for publishers


Communication bases on
Communication bases on

written approach and policy about

getting into contacts with publishers:

  • Individual contacts via e-mail with a head

    of a unit responsible for publishing.

  • After the positive reply there is a need

    to direct contact.

  • In case of no reply in reasonable time

    to contact via phone.

  • personal meetings and demonstrations of

    the test version of archive.


Contacts
Contacts

NLE started to negotiate

with public sector institutions,

with whom have been

the earlier cooperation

First contacts

in autumn 2004


Communication between archiving library and publishers

  • Chancellery of the Riigikogu,

  • State Chancellery,

  • Historical Archives,

  • Ministry of Defence,

  • Ministry of Culture,

  • Ministry of Agriculture,

  • Foundation Archimedes


What s going on practical experiences
What’s going on? Practical experiences

  • Talk with people!

  • To get reply, there was need to make a phone callto 80% of clients who got first e-mail.

  • Valuable place of individual meetings with specialists are seminars and conferences.

  • Meetings with interested clients

    on their offices or in NLE.


Communication between archiving library and publishers

  • Different institutions need different approaches

    Small institutions vs. large ones

  • smaller institutions are more interested and flexible in communication, they give feedback more operatively

  • need the service ACTUALLY as they don’t have the facilities for long term preservation for their own

  • they are interested in wider distribution of their publications


Communication between archiving library and publishers


What we have learned of the relations with publishers
What we have learned of the relations with publishers ?

The needs of publishers and readers and

how to connect them

with the interests of the library.

Positive reactions frominstitutions

who think about the electronical

archiving of their production.


Thank you
Thank you!

Rita Enna

EU project reUSE

Rita.Enna@nlib.ee

http://digar.nlib.ee