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Environmental Entrepreneurship in Action For students enrolled in MSc Soil Science and Environmental Pollution. Session 3: Idea Validation. Session outline:. 1.) Ask What? Learning from an entrepreneur 2.) Action Planning Your market research action plan. Ask what?.

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slide1

Environmental Entrepreneurship in Action

For students enrolled in MSc Soil Science and Environmental Pollution

Session 3: Idea Validation

session outline
Session outline:
  • 1.) Ask What?
    • Learning from an entrepreneur
  • 2.) Action Planning
    • Your market research action plan
ask what
Ask what?
  • Learning from the experts: An interview with Shamus Husheer.
  • Consider the following:
  • What research methodologies did he use?
  • What questions was he asking?
  • What parallels can you draw with your idea?
action planning
Action Planning
  • What questions do you need to answer in order to validate your business idea?
  • What sources of information are you going to use?
  • Who’s going to do it?
remember
Remember!

The aim is to identify and develop a viable business

opportunity.If your Initial Business Proposition

seems unviable, you need to redirect your research

to investigate alternative options.

assessment 1 market research log
Assessment 1: Market Research Log
  • Submit a log book of all market research activities
  • Primary and secondary research including industry statistics and interviews
  • 30% of mark
  • Due week 4
by the end of this session
By the end of this session…
  • Complete Action Planning table
  • Have Action Plan signed off by academic