1 / 39

Welcome!

Welcome!. Developing an Integrated E-Commerce Site. Presenter: Sam Foster. Integrated E-Commerce. Developing An Integrated E-Commerce Site. Major Topics To Be Covered In This Presentation. Benefits of E-Commerce Celerant’s Integrated E-Commerce Platform

john-mckee
Download Presentation

Welcome!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Welcome! Developing an Integrated E-Commerce Site Presenter: Sam Foster

  2. Integrated E-Commerce Developing An Integrated E-Commerce Site Major Topics To Be Covered In This Presentation • Benefits of E-Commerce • Celerant’s Integrated E-Commerce Platform • New Channels and Growth Opportunities

  3. Integrated E-Commerce Benefits of E-Commerce

  4. Benefits of E-Commerce Benefits of E-Commerce - Statistics • E-Commerce US Sales Growth 2012 = 13.7% • Retail US Sales Growth 2012 = 4.3% • Holiday US E-Commerce Sales Growth 2012 = 16.8% • Holiday US Retail Sales Growth 2012 = 3.1% • By 2016 US E-Commerce Sales Will Increase By 65%. • 35% Of Americans Own Smart Phones • Source Internet Retailer Corp. http://www.internetretailer.com

  5. Benefits of E-Commerce Benefits of E-Commerce Benefits of E-Commerce – Business Exposure • Expand Market Reach and Customer Base • Easily Find Store Directions • Quickly Find Customer Service Information • Easy Access to Product Information • Live Chat with Customers • Store Customer Information • Grow Social Media Presence

  6. Benefits of E-Commerce Benefits of E-Commerce Easily Find Store Directions and Support Information • 50% of ConsumersLook for Store Directions Online • Online Access to Support Number • Easily Find Customer Service Email Address

  7. Benefits of E-Commerce Benefits of E-Commerce Easy Access to Product Information • Online Shoppers: • 25% Research Products Online Before Purchasing • 20% Use Retail Stores as Show Rooms • 40% Expect Access to Alternative Views and Product Videos Source Internet Retailer Corp. http://www.internetretailer.com

  8. Benefits of E-Commerce Benefits of E-Commerce Live Chat with Customers • Increase Sales and Conversion Rate • Increase Customer Satisfaction • 67% of US Shoppers Prefer Live Chat

  9. Benefits of E-Commerce Benefits of E-Commerce Integrate CRM Functions • Access Customer: • Shipping Addresses –Catalog • Email Addresses – Email Marketing • Phone Numbers – Sales Calls

  10. Benefits of E-Commerce Benefits of E-Commerce Grow Social Media Presence • Social Media: • Increase Web and Store Exposure • Market to Followers –Likes, Tweets, Shares, Pins • Post Product Updates and Event Updates • Increase Search Engine Exposure • Facebook, Twitter, Google+, Pinterest, YouTube

  11. Integrated E-Commerce Celerant’s E-Commerce Platform Celerant’s E-Commerce Platform

  12. E-Commerce Platform Celerant’s E-Commerce Platform Celerant’s E-Commerce Platform • Celerant Command and Web Platform Built-In Integration • Celerant E-Commerce Features • Fully Integrated with Shipping Providers • Order Management System • Customized OF Fields • Go Live Process

  13. E-Commerce Platform Celerant’s E-Commerce Platform Celerant Command and Web Platform Built-In Integration • Product Data Live with Celerant • Quality, Colors,and Sizes Live with Celerant

  14. Celerant E-Commerce Features Insert Screenshots, etc. Email Gift Cards to Customers at Time of Checkout Checkout with PayPal, Amazon, Google, and more. Compare Products by Specifications. Suggest Related Products Show Alternate Views of Products Live Rates from FedEx or UPS.

  15. E-Commerce Platform Celerant’s E-Commerce Platform Fully Integrate with Shipping Providers • Celerant Shipping Manager • Integrate with FedEx, UPS, and USPS • Return Shipments and Confirmation Emails • Manage Weight and Dimensions

  16. E-Commerce Platform Celerant’s E-Commerce Platform Order Management System • Celerant Fulfillment Manager • Bin Locations and Pick Waves • Order States and Status • Edit Receipts or Customers • Charge, Ship, and Print in Same Screen

  17. E-Commerce Platform Celerant’s E-Commerce Platform Customized OF Fields • 20 Optional Fields • Customize to Your Industry’s Needs • Version 6.4 – 20 SKU Level OF Fields

  18. E-Commerce Platform Celerant’s E-Commerce Platform Web Go Live Process • Kick Off Meeting with Project Manager and Implementation Manager • Meet the 5 Web Prerequisites • Web Server • Web Data • Web Questionnaire • Web Design • Web Taxonomy • Complete Master Go Live List • Fulfillment Training and Web Go Live Check List • Final Testing and Go Live

  19. E-Commerce Platform Celerant’s E-Commerce Platform Site Design • Create Appealing Design with Retail Functionality • 5 Years Experience and 200+ Sites Built • Top or Left Side Navigation • Page Layout and Color Scheme • Banners, Logos, and more

  20. Insert Screenshots, etc.

  21. Insert Screenshots, etc.

  22. Insert Screenshots, etc.

  23. E-Commerce Platform Celerant’s E-Commerce Platform Web Taxonomy • Create Web Navigation • Create SEO-Friendly URLs • Enter SEO-Friendly Data • Mass-Assign Products • Review and Manage Products

  24. Integrated E-Commerce New Channels and Growth Opportunities New Channels and Growth Opportunities

  25. Channels and Growth New Channels and Growth Opportunities New Channels and Growth Opportunities • Marketplaces • Amazon • eBay • Shopping Networks • Mobile Platform

  26. Channels and Growth New Channels and Growth Opportunities Marketplaces • Celerant Amazon and eBay Integration • Marketplaces = 24% of Online Sales • eBay – World’s Largest Marketplace • Amazon – Fastest Growing Online Business • Buy.com, Sears.com, and Walmart.com

  27. Channels and Growth New Channels and Growth Opportunities Shopping Networks • Shopping Networks = 13% of Online Sales • Celerant Single Feed Integration • Celerant Google Shopping Integration • Choose from Dozens – Shopping.com, Bing, Yahoo, and many more

  28. Channels and Growth New Channels and Growth Opportunities Mobile Platform • Celerant Mobile Platform • iPhone, Android, and BlackBerry friendly • Tablet Friendly • Instant Access to Product Information • Instant Access to Order Information

  29. Integrated E-Commerce E-Commerce Suggestions and Questions

More Related