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WELCOME TO BA 315 MARKETING MANAGEMENT @UMSL the MARKETING CAPSTONE LINDELL PHILLIP CHEW , THE INSTRUCTOR PowerPoint Presentation
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WELCOME TO BA 315 MARKETING MANAGEMENT @UMSL the MARKETING CAPSTONE LINDELL PHILLIP CHEW , THE INSTRUCTOR - PowerPoint PPT Presentation


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WELCOME TO BA 315 MARKETING MANAGEMENT @UMSL the MARKETING CAPSTONE LINDELL PHILLIP CHEW , THE INSTRUCTOR. YOU ARE FROM THIS MOMENT UNTIL THE END OF THIS SEMESTER A MIDDLE MANAGER (e.g Product, Group Product, Brand, Sales or just not so plain MARKETING!.

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WELCOME TO BA 315MARKETING MANAGEMENT @UMSLthe MARKETING CAPSTONELINDELL PHILLIP CHEW , THE INSTRUCTOR

YOU ARE FROM THIS MOMENT UNTIL THE END OF THIS SEMESTER A MIDDLE MANAGER (e.g Product, Group Product, Brand, Sales or just not so plain MARKETING!

let s do some housekeeping what are the core assignments requirements
LET’S DO SOME HOUSEKEEPING…. WHAT ARE THE CORE ASSIGNMENTS & REQUIREMENTS???????
  • EXAMS
  • ALL ESSAY & #3 A TAKE HOME!
  • 50%…half of our points
high involvement project 33
HIGH INVOLVEMENT PROJECT- 33%
  • WRITTEN (150 POINTS)
  • ORAL ( 50 POINTS)
  • MARKETING PLAN
  • BUSINESS PLAN
  • PROMOTIONAL STRATEGY
  • FEASIBILITY STUDY
  • VOICE YOUR CHOICE
  • GROUP OR INDIVIDUAL
  • START EARLY!!!!!!!!!!!!!
  • WHEN I DO I UNDERSTAND!!!
  • REAL WORLD
other oral case written assignments quiz exercise presentations other stuff all 17
Other…ORAL CASE, WRITTEN ASSIGNMENTS, QUIZ, EXERCISE PRESENTATIONS & OTHER STUFF (all 17%)
  • YOUR ORAL CASE (40 POINTS)
  • QUIZ (20 POINTS)
  • THE REST (40 POINTS)
the lpc pledge
The LPC PLEDGE
  • WE FIRST ESTABLISH CASE METHODOLOGY
  • THEN PREPARE & NAVIGATE A GROUP PRODUCT MANAGER’S MARKETING PLAN
  • THEN UNDERSTAND OUR SELVES, OUR COMPETITION & OUR CUSTOMER AND STAY ON TOP OF OUR ENVIRONMENT
  • APPLY CONTRIBUTION MARGIN & NET PRESENT VALUE
  • WE WILL DOMINATE……….GO FOR IT!
beyond market orientation cpt 1 we are market driving
Beyond market orientation (cpt 1), WE ARE ---- MARKET DRIVING
  • A FEW EXAMPLES OF THIS LEVEL OF SUCCESS…..
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There are eight dimensions of quality………provide levels of satisfaction that exceed customers' expectations:

. Performance, Features Reliability, Conformance

Durability, Serviceability

Aesthetics, Perceived quality

what is our control diagram
WHAT IS OUR CONTROL DIAGRAM ????????????
  • WHO IS THE PRIMARY TARGET MARKET OF THE ST LOUIS AREA’S MOST ESTEEMED HOSPITAL??
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In general…middlelevel marketing managers focus onspecific customer needs and on adapting the firm'sproducts, prices, and promotional efforts to meetingcustomer needs

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The delivery of quality and satisfaction will require the input of organizational areas such as operations, manufacturing, & research and development, in addition to marketing.

  • This is functional interdependence
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BA 315-CHAPTER 1 Lindell’s notesMARKET ORIENTATION, MARKETING MANAGEMENT AND THE MARKETING PLANNING PROCESS CONCLUDED

to be continued >>>>>>>>

LPC1@umsl.edu