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SEO Design Lyndsay Walker Web Analytics & SEO Coordinator WestJet Webmaster World PubCon December 5, 2007 – Las Vegas Just kidding! Slide 1 of 87 Who am I? Creating web sites since 1997 SEO for three years In-House Pharmaceutical Payday Loans Travel Consulting

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seo design

SEO Design

Lyndsay Walker

Web Analytics & SEO Coordinator

WestJet

Webmaster World PubCon

December 5, 2007 – Las Vegas

Just kidding!

Slide 1 of 87

who am i
Who am I?
  • Creating web sites since 1997
  • SEO for three years
  • In-House
    • Pharmaceutical
    • Payday Loans
    • Travel
  • Consulting
    • Critique web sites for SEO friendly design
    • Offer SEO trips and training if requested
    • Partner with other agencies, providing SEO services
who am i3
Who am I?
  • Creating web sites since 1997
  • SEO for three years
  • In-House
    • Pharmaceutical
    • Payday Loans
    • Travel
  • Consulting
    • Critique web sites for SEO friendly design
    • Offer SEO trips and training if requested
    • Partner with other agencies, providing SEO services
who is westjet
Who is WestJet?
  • Canada’s leading low-cost airline
  • Founded in 1996
  • Based in Calgary, Alberta
  • Over 70 Boeing Next-Generation 737s
  • 45 Destinations
    • 26 Canadian
    • 12 US (including Hawaii and Las Vegas)
    • 7 International
  • 70% of bookings come through WestJet.com
  • WestJetVacations.com
where do i start
Where do I start?
  • Design for your visitors
  • Clear navigation
  • Avoid Flash
  • Images vs. Text
  • DIVs are your friend!
  • Use your stats
  • Designing for a browser
  • Landing pages
must haves
Must Haves!
  • Title tag
  • Description tag
  • Header tags
  • Strong code-to-content ratio
  • External JavaScript and CSS
  • DIVs vs Tables
  • Don’t forget your keywords!
  • Links
examples
Examples
  • http://www.westjet.com/sale_offers/las_landing.html
  • http://www.westjetvacations.com/content/destinations/mazatlan.html
inadvertent seo
Inadvertent SEO
  • The forgotten “don’t”
  • Publishing before you’re ready
  • Don’t underestimate the power of linking
  • Published content
  • Case Study: Red River Ex Married on the Midway
thanks for your time
Thanks for your time!

Lyndsay Walker

lwalker@westjet.com