Stockholm April 8, 2005. Presentation to the Swedish Fulbright Alumni Association. . . . . . Our Mission. To measurably improve the reputation of the United States through actions directly taken by, or influenced by, the U.S. business community. . Our Goal. To see the day when America is admired as a popular global leader, a model world citizen respected not only for its might but as a courier of progress and prosperity for all people .