Obtaining and interpreting SMRB and MRI tables What are SMRB and MRI? What do SMRB and MRI stand for? SMRB (Simmons Market Research Bureau) MRI (Mediamark Research Inc.) One of the most widely used secondary data sources regarding various consumer products
There are about 39,485,000 adults in the US who are between 25-34
There are about 36,734,000 adults who own at least one MP3 Player in the US
About 8,435,000 adults who are between 25-34 own at least one MP3 Player
in the US
23.9% of 18-24 aged US adults own any MP3 Player
18.3% of adults in the US who own any MP3 Player are between 18-24
Adults aged 18-24 are about 42% more likely to own any MP3 Player than the rest of population
Adults over 18
Households who own any MP3 Player
or explore data.
ex) Even though the index is 215 for “wired” magazine readers, you have to carefully interpret that number because the total wired reader among MP3 player owners is as low as 817 thousand. On the other hand, for “People” magazine, readers amount to 8,984 thousand even though the index number is 129.