slide1
Download
Skip this Video
Download Presentation
Corporate & School Partnerships: Best Practices & Guiding Principles October 4, 2001

Loading in 2 Seconds...

play fullscreen
1 / 44

Corporate & School Partnerships: Best Practices & Guiding Principles October 4, 2001 - PowerPoint PPT Presentation


  • 284 Views
  • Uploaded on

Corporate & School Partnerships: Best Practices & Guiding Principles October 4, 2001 Research Context & Role Schools continue to need resources and funding Increased number of public-private relationships in schools Increased attention to sales and marketing of products in schools

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Corporate & School Partnerships: Best Practices & Guiding Principles October 4, 2001' - johana


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1
Corporate & School Partnerships:

Best Practices & Guiding Principles

October 4, 2001

slide2
Research Context & Role
  • Schools continue to need resources and funding
  • Increased number of public-private relationships in schools
  • Increased attention to sales and marketing of products in schools
  • Increased media focus has caused reexamination of value of public-private relationships
  • Danger of limiting relationships to appease critics
  • Educators support public-private relationships
  • Recognized need for guidelines to translate relationships into appropriate and effective corporate and school partnerships
slide3
Research Objectives
  • Conduct a study of school administrators to determine:
    • how often school business partnerships occur
    • what are the objectives of these partnerships
    • how these partnerships function
    • level of satisfaction with partnership arrangements
  • Conduct a study of business executives to gather:
    • detailed and comprehensive examples of partnerships between corporations and education
    • definition of success factors
    • best-in-class exemplars
  • Use the data to develop a set of Guiding Principles to lead corporations in building appropriate and effective public-private partnerships in education
slide4
Research Methodology
  • Two phases of research for project (September 2001):
  • School administrator quantitative survey of 260 School Administrators
    • 20 minute telephone interview
    • Sample -- national list of school principals
    • School had to have Business or Corporate Foundation partnership
    • Administrator who managed the partnership included Principals, Assistant Principals or Business Coordinator
  • Qualitative survey of 47 School Board members and Superintendents
    • 20 minute telephone interview
    • Sample - national list of board members, and superintendents
  • Business executive qualitative survey with 50 large, medium and small businesses
    • Respondents recruited by broadcast fax
    • 1 hour telephone interview
    • Sample -- Partners in Education database
    • Knowledgeable about business involvement
slide5
Council Work Group

The Best Practices Research has been guided by counsel from members of the Best Practices Sub-Committee.

Dr. Bruno V. Manno

The Annie E. Casey Foundation

Dr. Patricia E. Newby

Superintendent, Grand Rapids Public Schools

Ms. Delia Pompa

Executive Director, National Association for Bilingual Education

Dr. Gerald N. Tirozzi

Executive Director, National Association of Secondary School Principals

slide6
The Best Practices Research Team

To ensure the objectivity of the findings, a third party was contracted to consult and manage the Best Practices research. The National Association of Partners in Education led the research project using two teams of researchers.

National Association of Partners in Education

Daniel W. Merenda, President and CEO

Ranjit Sidhu, Executive Vice President and COO

Consulting Research and Information Services

E. Judy Barokas, Ph.D., President

Kane, Parsons and Associates, Inc.

Herman W. Kane, President

R. Wayne Parsons, Executive Vice President

slide7
An Overview of Growth & Change

Partnerships have increased in number, amount of volunteer hours and value to school.

Source: Partnerships 2000: A Decade of Growth and Change

slide8
An Overview of Growth & Change

Growth of partnerships is being fueled by private business.

74%

76%

76%

63%

61%

59%

42%

41%

38%

34%

29%

23%

ParentOrganizations

Non

Profits

Associations

SmallBusiness

MediumCorporations

LargeCorporations

Source: Partnerships 2000: A Decade of Growth and Change

slide9
Approach to Developing Guiding Principles

Research Steps: Data Collection, Analysis, and Synthesis

Research

Synthesis & Analysis

Guiding Themes

Guiding Principles

School Administrators

Business Executives

Partners in Education

Industry Analysts

Council Subcommittee

The Council

Detailed methodology found in Appendix

slide10
Mutual benefits define partnerships.

Philanthropic Process

Business

School

Commerce Process

Business

School

Partnership Process

Business

School

slide11
Key Research Findings
  • School Administrators
the majority of school administrator partnerships are developed with business
General Partnership OverviewThe majority of school administrator partnerships are developed with business.

95%

43%

29%

22%

22%

Business

CorporateFoundations

OtherNon-Profits

PrivateFoundations

GovernmentOrganizations

Base: 261 School Administrators

Q. Does your school have any kind of partnership or joint activity with?

importance of partnerships to schools percent extremely very important
General Partnership OverviewImportance Of Partnerships To Schools(Percent Extremely/Very Important)

The most important areas supported with partnerships focus on student development and advancement. Areas of less importance address the expansion of bricks and mortar.

72%

60%

49%

44%

28%

Base: 261 School Administrators

Q. How important are partnerships to your ability to provide the following programs?

slide14
General Partnership Overview

Food, beverage, and restaurant companies are mentioned most often in terms of important partnerships.

Most Important Partnership To The School

33%

17%

19%

11%

8%

7%

5%

Food

Bev

Misc.

Profit

Don’tKnow

Non Profit

Retail

Mftr.

Financial

Base: 261 School Administrators

Q. What company is involved with the most important partnership you rely on to meet your objectives?

slide15
Specific Partnership Evaluation

School administrators are very pleased with the performance of their most important business partner.

Degree Of Satisfaction With The Selected Partnership

Somewhat/Very Dissatisfied

3%

Somewhat Satisfied10%

ExtremelySatisfied38%

VerySatisfied49%

Base: 261 School Administrators

Q. Overall, how satisfied are you with the ability of this partnership in meetings its goal?

slide16
Characteristics of Effective Partnerships

Satisfaction with a partnership is highly correlated to these characteristics:

1. Ability to resolve problems arising from partnership

2. Clear communication of roles and responsibilities

3. Well planned program

4. Value of program to school or students

5. Follow-through training for teachers and staff

6. Support materials for teachers and staff

7. Quality of services and products

Characteristics listed by order of strength of correlation

likelihood of continuing the partnership beyond the 2001 2002 school year
Specific Partnership EvaluationLikelihood Of Continuing The PartnershipBeyond The 2001-2002 School Year

Almost 100% of the school administrators expect to continue the partnership next school year.

Not Likely4%

Very Likely

30%

Definitely

67%

Base: 261 School Administrators

Q. How likely are you to continue this partnership beyond the 2001-2002 school year?

slide18
Commitment to the Partnership

Of the administrators definitely continuing the selected partnership, the defining characteristics of commitment are:

  • Goals of the partnership and school are perfectly aligned
  • Goal of the partnership is to advance student education
  • Formal management system is in place
  • School conducts formal evaluations of the partnership
  • Teachers are favorably oriented towards the partnership
  • Written policy supports business partnerships in the school

There is no rank order for Commitment Characteristics. Characteristics are profiled from questions where committed Administrator answers are distinctly different from the less committed Administrators.

attitudes of various constituencies towards the partnership
Specific Partnership EvaluationAttitudes Of Various Constituencies Towards The Partnership

With the exception of the media, school administrators believe the school and community perceive partnerships to be favorable.

Base: 261 School Administrators

Q. How would you describe the attitudes toward the partnership among the following constituents?

perceived benefits of the partnership for the business partner
Perceptions & AttitudesPerceived Benefits Of The Partnership For The Business Partner

School administrators clearly recognize benefits of school partnerships for their business partners ranging from “Goodwill” to “Generating Revenue”.

Goodwill of community and parents

Building brand loyalty

Receiving positive media coverage

Advancing role as community leader

Direct marketing to students

Generating revenue

Base: 261 School Administrators

Q. Do you feel the partnership benefits the business partner by? (Percent responding YES)

appropriateness of school providing public recognition of a business partner
Perceptions & AttitudesAppropriateness Of School Providing PublicRecognition Of A Business Partner

School administrators feel it is appropriate to publicly recognize business partnerships.

35%

Extremely appropriate

41%

Very appropriate

17%

Somewhat appropriate

3%

Not very or not at all appropriate

Not sure

4%

Base: 261 School Administrators

Q. How appropriate is it for the school to provide public recognition of the efforts provided by the business partner?

slide22
General Partnership Overview

Companies in the Food, Beverage and Restaurant industry are most frequently cited as Best Class Partners. Within that category, Coca-Cola and Pepsi are the two companies most often mentioned by name.

Best Class Partnerships

Coca-Cola 11%

Pepsi 10%

McDonald’s 5%

Gen. Mills 1%

Kroger 1%

Other 6%

20%

14%

13%

13%

6%

Food

Beverage

Restaurant

Non Profit

Misc. Profit

Retail

Financial

Don’tKnow

Base: 261 School Administrators

Q. Can you give me the name of a company you feel is doing an especially good job with school partnerships?

slide23
Key Research Findings
  • Business Executives
slide24
Participating Companies

Business interviews included executives from small, medium and large companies.

slide25
FINANCIAL

Increased revenue

Customer loyalty

HUMAN CAPITAL

Employee morale through work on altruistic program

Employee recruitment & retention

Economic health of community

COMMUNITY DEVELOPMENT

Better schools increase value of community

Well educated students strengthen the work force

Community education and philanthropy

HUMAN CAPITAL

Better preparation for world of work

Successful job placements

COMMUNITY DEVELOPMENT

Increased funds for schools

Higher test scores

Increased student achievement

Benefits to Business and Schools

Perceived benefits are threefold: Financial, Human Capital Investment and Community Development.

Business

School

Source: 50 Business Executive Interviews

slide26
Measures of Success

Business measures success by the level of performance of students and the company.

  • Improved student performance
  • Increased publicity for business
  • Larger recruitment pools
  • Reduced turnover
  • Higher profitability

Source: 50 Business Executive Interviews

slide27
Business Executive Best Practices

Best Practice principles identified by business executives stress the importance of program planning, process management, and communication.

  • Recognize partnerships are both a process & product
  • Identify services and available resources
  • Set realistic goals
  • Emphasize clear communications
  • Create on-going monitoring and evaluation
  • Determine mutual needs
  • Clarify partnership mission
  • Secure top management support and commitment
  • Clearly define expectations, roles, and responsibilities

Source: 50 Business Executive Interviews

slide28
Guiding Themes

Characteristics of Effective Partnerships

Guiding Themes

GuidingPrinciples

Characteristics of Committed Partnerships

Business Best Practices

slide29
Mutual benefits define partnerships.

Philanthropic Process

Business

School

Commerce Process

Business

School

Partnership Process

Business

School

slide30
Values & Philosophies

The Council Research changes the established Partnership paradigm.

slide31
Guiding Principles for Corporate and School Partnerships
  • Themes defining effective partnerships fall into three areas:
      • Values
      • Structure
      • Performance/Results
slide32
Guiding Principles for Corporate and School Partnerships

Values Based Themes

  • Partnership reflects and supports the core values of both school and business.
  • Partnership is based on mutually defined and beneficial goals and objectives.
  • Partnership concept is integrated into the school and business cultures.
slide33
Values Based Theme # 1

Partnership reflects and supports the core values of both school and business.

  • Partnerships are “child-centered,” and enhance the academic, social, and physical well-being of students.
  • Partnerships respect the culture and goals of business and education partners.
  • Partnerships support the social values and goals of the local community.
slide34
Values Based Theme # 2

Partnership is based on mutually defined and beneficial goals and objectives.

  • The needs of all partners are on the table from the beginning.
  • School and business goals are collaborative.
  • Success is defined from the perspective of all stakeholders.
  • Goals and objectives include opportunities for recognition of both partners.
  • Partnerships are aligned with education goals of individual schools and/or districts.
slide35
Values Based Theme # 3

Partnership concept is integrated into the school and business cultures.

  • Partners communicate frequently to understand each other’s cultures.
  • Students, teachers, and business employees interact at school and business sites.
slide36
Guiding Principles for Corporate and School Partnerships

Structure Based Themes

  • Partnership is guided by a written policy(ies) at the school/district level.
  • Partnership has a defined management process and structure.
  • Partnership holds each partner accountable for specific outcomes.
slide37
Structure Based Theme # 1

Partnership is guided by a written policy(ies) at the school or district level.

  • Written policies strengthen and support partnership by outlining engagement in commitment to core values and ongoing administration.
slide38
Structure Based Theme # 2

Partnership has a defined management process and structure.

  • School has a point person to manage partnerships to ensure quality and alignment.
  • Management structure includes written procedures for partnerships, roles and responsibilities, accountability measures, and guidelines for teachers.
  • Partnership training/mentoring is provided to all key partners.
slide39
Structure Based Theme # 3

Partnership holds each partner accountable for specific outcomes.

  • Partnerships are evaluated on a regular basis.
  • There is communication of intended and actual outcomes with all partners.
  • Partnerships are guided by collaborative agreement on outcomes, benchmarks and progress points.
slide40
Guiding Principles for Corporate and School Partnerships

Performance Based Themes

  • Partnership is measured by clear definitions of success for both school and business.
  • Partnership has articulated and demonstrated support at the highest level within business and schools.
  • Partnership is explicitly supported by teachers, employees and other constituents.
slide41
Performance Based Theme # 1

Partnership is measured by clear definitions of success for both school and business.

  • Establish success measures at the outset of the partnership.
  • Outcomes are measurable and time bound.
slide42
Performance Based Theme # 2

Partnership has articulated and demonstrated support at the highest level within business and schools.

  • Superintendent, principal, school boards, CEO’s and managers articulate and demonstrate support for partnership internally and externally.
slide43
Performance Based Theme # 3

Partnership is explicitly supported by teachers, employees and other constituents.

  • Teachers and employees understand and support partnership.
  • Community has a positive image of the partnership.
slide44
Key Next Steps

These qualitative data were used to inform the following activities:

  • Revision of the Guiding Principles
  • Communication Plan Development
  • Implementation Tool Development
ad