Targeting your message for the international press Andrew Miller Deputy Director of Communications European University Association EUPRIO Conference June 13-15, 2008 European University Association (EUA)
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Deputy Director of Communications
European University Association
June 13-15, 2008
Why is the international HE press so important to EUA?
How does EUA carry out press work? (What resources do we have?)
……. Define the ‘raison d’être’ before starting and set realistic and quantifiable goals..
(accept that you will not get the same amount and quality and type of coverage internationally as you do nationally)