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Fundamentals in Planned Giving: How to build a successful program

Fundamentals in Planned Giving: How to build a successful program. “It takes a nobleman to plant a seed for a tree that will someday give shade to people he may never meet.” -David E. Trueblood. INTRODUCTION. 2. Session Outline. I. Developing Your Program II. Launching Your Program

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Fundamentals in Planned Giving: How to build a successful program

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  1. Fundamentals in Planned Giving: How to build a successful program

  2. “It takes a nobleman to plant a seed for a tree that will someday give shade to people he may never meet.”-David E. Trueblood INTRODUCTION 2

  3. Session Outline I. Developing Your Program II. Launching Your Program III. Measuring Program Success

  4. When is the best time to start a Planned Giving program? • The best time to start is years ago, the next best time is today! • Go ahead and start! • ANYONE can make a Planned Gift.

  5. Planned Giving may combine a donor’s two great loves: your organization and lower taxes. Do Taxes Really Matter?

  6. Why donors make Planned Gifts • They believe in the organization. • They have had a firsthand experience. • They know the gift will be used wisely. • They feel like they know you.

  7. Why donors make Planned Gifts? • It feels great to give! • They want to honor or memorialize a loved one. • They want to leave a legacy.

  8. Planned Giving Myths • Donors are old and wealthy. • Donors wish to leave everything to their children. • Estate plans are solely driven by tax consideration. • Legacy giving is difficult. • Legacy gifts compete with annual gifts. • The real dollars are in current gifts.

  9. How To Develop Your Program • Get “Buy In” from Board and Organizational Leadership. • Develop appropriate gift acceptance policies. • Build your pipeline. • Gather sample donor stories.

  10. Questions To Consider • How will you measure your results? • How will planned giving work cooperatively with your development/advancement team? • What will unrestricted planned gifts fund? • Can you use your volunteer team?

  11. What do Planned Gifts look like? • Simple Bequests • Life Insurance • Retirement Assets (Cross your t’s and dot your IRAs.) • Endowments in memory or in honor of a loved one

  12. How to Launch Your Program • Identify your prospects. • Develop marketing pieces. • Partner with a company for your planned giving website. • Introduce a Legacy Society. • Build relationships with professional advisers. • Engage employees and volunteers. • Consider a wills/bequest campaign.

  13. Donor Case Study #1 ROBERT • 76 years old • Widower • Consistently writes a $100 check each month. • Donor for 12 consecutive years • Does not attend events. • Has not yet agreed to a personal meeting.

  14. Keys to Success • Start modestly. Set attainable goals. • Use simple language. • Understand it’s a two-part approach. • Recognize that you don’t need to be an “expert”. • Establish a deliberate plan to ask your donors. • Tell stories. • Partner with others in the organization to recognize good prospects.

  15. Anyone Can Make A Planned Gift!Development and planned giving staff, as well as donors, often think that planned gifts are out of their area of expertise.

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