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“Pharming” for Successful Visual Appeal. Alec Wilhelmi Eng. 250 10/8/12. http://proteinsindia.com/purchase/musclepharm. Muscle Pharm. “The Athlete’s Company” Sports nutrition s upplements Protein & recovery d rinks Pre-workout e nergy & fat l oss p roducts Denver, CO

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pharming for successful visual appeal

“Pharming” for Successful Visual Appeal

Alec Wilhelmi

Eng. 250

10/8/12

http://proteinsindia.com/purchase/musclepharm

muscle pharm
Muscle Pharm
  • “The Athlete’s Company”
  • Sports nutrition supplements
    • Protein & recovery drinks
    • Pre-workout energy & fat loss products
  • Denver, CO
  • Ad layout, Celebrity Endorsement, Motivation Theme

http://www.hotstocked.com/article/4992/muscle-pharm-corporation-otc-mslp-fights-for-the.html

ad layout
Ad Layout
  • Attention to detail
  • Black & white
    • Color in select areas
  • Text placement
  • Visual pattern
    • Answers questions
      • Who? What?
celebrity endorsement
Celebrity Endorsement
  • Joey Porter
    • NFL Linebacker
  • Appeal to Authority
    • + Fallacy use
  • Credibility
  • Brand Image
    • Elite Athletes
motivation
Motivation
  • Key ingredient in physically active
  • Passion & emotion
  • “Confidence Built Here”
    • Connects MP with confidence
conclusion
Conclusion
  • Ad layout, celebrity endorsement, motivation
    • Formula for success
  • Goals of advertising
    • Hold viewers attention, visual sales pitch
  • “The Athlete’s Company”

http://www.prometeus.nl/New-at-Prometeus-MusclePharm/en/news

works cited
Works Cited
  • Muscle Pharm. Advertisement. BodyBuilding.com. BodyBuilding.com, LLC, n.d. Web. 23 Sept. 2012.
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