Chapter 1. Introduction to Entrepreneurship Bruce R. Barringer R. Duane Ireland. Case Study: Clickagents and Bluelithium. Gurbaksh Chahal One of the youngest - most successful internet entrepreneurs
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Introduction to Entrepreneurship
Bruce R. Barringer
R. Duane Ireland
2004 - launched his 2nd company “BlueLithium”, an online advertising network.
Under his leadership, BlueLithiumwas named one of the top 100 private companies in America three years in a row.
prendre – “to take”
Entrepreneur is one who creates a new business in the face of risk and uncertainty for the purpose of achieving profit and growth by identifying significant opportunities and assembling necessary resources to capitalize on them.
(Scarborough p. 21)
(Scarborough, Pg. 25)
(Barringer/Ireland, Pg. 36)
(Barringer/Ireland, Pg. 41)