UK Grocery Retailer Insights

1. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 1st June 2014

2. Feedback • We’ve been providing these reports free of charge via our blog for over a year now and would love to hear back from you: • What do you use our report for? • Is there anything else you would like to see on the report? • certain information? • expanded information? • different retailers? • Any other feedback? • Please send your feedback to Tim Harris – tim.harris@cosineuk.com We are an award-winning field marketing agency with a proven track record of increasing our clients’ sales, retail presence and brand awareness, achieved through merchandising, auditing, mystery shopping and other field marketing services, with our outsourced sales teams trained specifically for every campaign. For more information about Cosine visit our website www.cosineuk.com info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

3. The Hythe Colchester – Wednesday 28th May • Key Customer Themes: • NEW World Cup: The seasonal aisle at the front of the store is dedicate to snack, BWS and World Cup memorabilia. Supported by header boards, bus stops and shelf edge strips. • Clubcard Fuel Save: Continues in store with overhead signs, standees and shelf fins. Every shop counts towards up to 20p off a litre of fuel. • Prices Down And Staying Down: Also continues in store with overhead signs standees and shelf fins. • Selected Offers On Barbecue And Gardening Products:Offers continue to be advertised in the seasonal aisle at the back of the store. Supported by header boards and shelf fins. • General Feel:The store was clean and tidy and well stocked. Noticeably, there are lots of beer and lager pallets around the store, in anticipation of the World Cup. Key Deals: • Strongbow: £12 • Salmon: £13 • Fosters Lager: 2 for £18 • Birds Eye Fish Fingers: £2 • Selected Wines: ½ price • Breakaway Chocolate Bars: ½ price • Walkers Crisps: 20 bags for £3 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

4. Magdalen Street Colchester – Wednesday 28th May • Key Customer Themes: • Fuel Save: This theme continues in store supported by a large outside banner, bunting and till point signs. • Prices Down And Staying Down: Also continues in store with security shrouds, shelf barkers and shelf fins. • Special Offers: Lots of aisle end offers supported by header boards and shelf edge strips. • The Spring Drinks Festival: Continues in store. Highlighted with bus stops on a gondola end and in the BWS department. • General Feel: The store was well stocked and tidy with extra stacks of beer and lager at both the front of the store as well as aisle ends. Key Deals: • Kronenborg 4pk: 2 for £8 • Old El Paso Mexican Food Kits: ½ price • HP Sauce: £1.50 • Fanta: 2 for £3 • Belvita: ½ price • Tesco Finest Hand Cooked Crisps: £1.49 to £1 • Doritos: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

5. Clapham Junction – Wednesday 28th May • Key Customer Themes: • NEW The Baby And Toddler Shop: Additional signs used to promote the event seen in the baby department. • Love The Game: Football theme with impactful overhead signs on entry and in the central aisle with additional bunting on all the GE’s. Also six bays of football accessories, highlighted with bus stops and barkers. • Let’s Garden: 23 bays, 2 GE and FOS displays seen immediately on entry with numerous overhead signs. Bus stops and barkers border the event. • Outdoor Living: Running along-side Let’s Garden, covering a further 13 bays and a GE. • Price Lock – It’s Not A Promotional Price It’s An Everyday Price: High signs seen around the store highlighting offers. • General Feel: Busy store with a lot of advertising and events promoting at the same time. Shelves full and plenty of staff on hand. The most prominent features were Let’s Garden and the Football event. Key Deals: • Pot Noodle Brazilian BBQ Steak: 75p • Oral B 600 Electronic Brush Ends: £25 • KelloggsFrosties: £2 • Selected Cupboard Fillers: 4 for £5 • Walkers Crisps Multipacks: 2 for £5 • Belvita: £1 • Selected Italian Range: 97p • Terry’s Chocolate Orange: £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

6. Croydon – Wednesday 28th May • Key Customer Themes: • NEW Father’s Day: Cards displayed at the store entrance and a GE supports confectionary gifts for the day. • NEW Perfect For Your Great British Night In: Slogan advertised on a GE promoting snack items for the chiller. • I’m Cheaper: Continues in store with huge FOS overhead signs, bus stops and beanies throughout the store. • Holiday / Gardening / Outdoor Accessories: 19 bays of seasonal products highlighted with bus stops and barkers. • Pick Of The Shop: Slogan used to highlight the exceptional deals in store seen in the central aisle. • General Feel: The Morrison’s ‘I’m Cheaper’ advertising signage are very apparent around the store. Shelves are stacked well and plenty of staff on hand to help customers. A recently opened store with a spacious feel. Key Deals: • Selected Wine’s: 3 for £10 • Aussie / Herbal Essence Hair Care: ½ price • Heinz Baked Beans 7pk: £3 • Andrex Toilet Tissue 9pk: £3.50 • Sensations Crisps: £4 • Cider/lager Multipacks: 2 for £20 • Uncle Bens Range: £1 • Tomato Ketchup: £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

7. Stanway Colchester – Wednesday 28th May • Key Customer Themes: • NEW World Cup: Lots of food, snacks and BWS offers in anticipation of the World Cup supported by shelf edge strips, standees, header boards, shelf barkers and security shrouds. • NEW Think Local: Help us choose a local charity partner. Supported by hanging signs, boards and standees. • Summer Theme: This theme continues to be highlighted in the seasonal area. Supported by hanging signs and shelf edge strips . There is also an aisle end for picnic foods. • Anniversary Games: Continues to be highlighted by overhead signs at checkouts. • General Feel: The store was clean and tidy with lots of promotion in anticipation of Summer and the World Cup with lots of BWS offers. Key Deals: • Various Wines: 25% off when you buy 6 bottles • Selected Wines: 1/3 off • Gammon Joints: ½ price • Selected Barbecue Food: ½ price • Pilgrims Choice Cheese: BOGOF • Walkers Crisps 20pk: ½ price • Coppella Juice: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

8. Local Ewell – Wednesday 28th May • Key Customer Themes: • NEW Sainsbury's Anniversary Games- Here's To Extraordinary- Sainsbury's Anniversary Games 20th July 2014:  Seen advertised on a poster outside the store. • Picnic & Barbecue: 1 bay & a FSDU promoting picnic & barbecue accessories. • Try Me By Sainsbury's Range: Seen promoted on bus stops around the store against own branding. • Perfect For Summer: Bus stops placed around the store. • Great Offers: Main signs used throughout the store to highlight offers. • General Feel: The store is tidyand clean with Summer being the prominent theme in store. Staff seen busy around the store assisting customers. Key Deals: • Lunch Meal Deal: £3 • CravendaleMilk 2L: 2 for £3 • Wines / Champagne / Sparkling / Fortified Wine: Buy 6 or more save 25% • Sainsbury's Free Range Eggs 6pk: £1.10 • Walkers Sunbites Chilli 6pk/ Sensations Chilli: ½ price  • Frijj Chocolate / Strawberry Milkshake: £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

9. Hersham – Wednesday 28th May • Key Customer Themes: • NEW My Waitrose: Receive money off your shopping when you buy selected newspapers. Seen advertised on entry. • Summer Of Sport: Continues in store with 6 bays of gardening equipment / picnic cutlery / cool boxes / charcoal/ BBQ equipment and firewood. Highlighted with signs and bus stops. • Waitrose Card – You Pay 10% Less On 100’s Of Products: Seen advertised on wobblers, bus stops and barkers throughout the store. • 1000’s Of Ways To Great Value: Seen on signs highlighting various offers throughout the store. • General Feel: Clean store and well laid out. Shelves stacked well and neatly with plenty of staff working on the shop floor to assist customers. Key Deals: • Dove Anti-Perspirant Deodorant: BOGOF • Ariel / Fairy 24pk: Buy 2 for £8 • Ariel 3 In 1 Pods/Fairy Liquitabs 30pk: Buy 2 for £12 • Magnum Ice Lolly 3pk: ½ price • Selected Wines: Save 25% • Indian And Oriental Meals: Buy One Get One ½ price • Waitrose Paper Cups / Plates / Napkins: Save 25% • Waitrose Bites / Mini Rolls / Chocolate Brownie Tubs: Buy 2 for £4 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

10. Epsom – Wednesday 28th May • Key Customer Themes: • Flavour of Summer: Two large displays positioned front and rear of the store containing deli items, condiments and grill products using a camper van style backdrop. • Pick Up A Leaflet: Promotional signage on every checkout. • Marks And Spencer Bank: Introducing the new Marks and Spencer Current Account. Signs on every checkout. • Gardening: 8 bays of cut and potted plants and flowers. • General Feel: A clean and tidy, spacious store with well stocked shelves and plenty of staff to assist on hand. Key Deals: • Selected Grill Items : 3 for £10 • Wine And Champagne: Buy 6 bottles save 25% • Selected Italian Meals: 3 for £7 • Fishcakes And Crispbakes: 2 for £3 • Salad Meal Deal For Two: £6 • Fuller For Longer Meals: 2 for £7 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

11. Stanway Colchester – Wednesday 28th May • Key Customer Themes: • NEW Father’s Day: There is an FSDU dedicated to Father’s Day cards although this is the only promotion in the store. • NEW We’re Raising Funds For Community Projects In Your Area: Supported by a header board on an aisle end. • Fair And Square Prices: Slogan seen on shelf barkers and standees throughout the store and outside. • The Cooperative – Good With Food: Seen mainly on signs are the checkouts. • Summer Football: In anticipation of the World Cup there are several displays of BWS, snacks and food around the store as well as an isle end. • Great Deal Locally / Good With Food: Slogan continues to highlight aisle end offers on header boards, shelf edge stips and dump bins. • General Feel: The store was well stocked, clean and tidy with lots of offers on beer and lager in anticipation of the World Cup. Key Deals: • Strongbow 10pk: £8 • Carlesberg 18pk: £12 • Thirst Pockets: ½ price • Surf 48pk: £5 • Walkers Crisps 14pk: £1.99 • Cif: ½ price • Pork Leg Joint: £3.99 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

12. London Road Colchester – Wednesday 28th May • Key Customer Themes: • Fresh Offers: Continues in store of the fruit / vegetable and meat departments. Supported by head boards, window posters, hanging signs and floor stickers. • Special Buys – Electrical Products: Offers include 32” HD LED TV £169.99 and 9” Portable DVD Player £49.99 • Swap And Save: Continues to be the main theme in store with overhead signs throughout the store. • General Feel: The store was very tidy and well stocked with products neatly stacked throughout. • Key Deals: • Mixed Peppers 3pk: 69p • Pork Loin Steaks: £1.49 • New Zealand Sauvignon Blanc: £5.89 • Brasserie Premium French Lager 10pk: £3.49 • Galahad Premium Lager 4pk: £2.49 • Hand Cooked Potato Chip 150g: 99p • Honey Roast Peanut 200g: 85p info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

13. Clapham Junction – Wednesday 28th May • Key Customer Themes: • NEW Asian Week: Advertised on a large sign at the entrance highlighting the event on 29th May - 4th June. • Gardening: 10 bays displaying garden accessories, plants / flowers and compost. • Everything For Your Team: Centre stacks and dump bins of World Cup branded flip flops / hats / bags & T-shirts. • Everything You Need For Summer: Stacks of BBQ equipment / condiments / suntan lotion & alcoholic beverages. • Market Fresh Quality: Overhead signage seen around the store & in fresh produce areas.  • General Feel: The promotional areas are a quite untidy but plenty of staff available. Additional huge water bulk stacks at the FOS. The main themes were summer and football. Key Deals: • Strathvale Beef Rump Steak: £3.99 • BBQ Meats: 2 for £5 • GelatelliIce Cream: £1.99 • Selected Vegetables: ½ price • VitasiaSweet & Sour Sauce: ½ price • Golden Sun Rice: ½ price • Irish Crispy Roast Half Duckling: £4.99 • Indian Ready Meals: 2 for £3 • MoordaleFrozen Pork Spare Ribs: £1.99 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

14. We are an award-winning field marketing agency with a proven track record of increasing our clients’ sales, retail presence and brand awareness, achieved through merchandising, auditing, mystery shopping and other field marketing services, with our outsourced sales teams trained specifically for every campaign. e-mail us call us follow us find out about us read a blog by us info@cosineuk.com 01844 296700 @CosineUK CosineUK.com Cosine Blog