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A rede física não basta na época do 2.0!!. 4 Junho 2009. Equipment costs ( Machrone ). Moore’s & Machrone’s laws, dog’s years (Yolin). Application abilities. It is still going on!!. Nature 21 May 2009: James Chon (Australia)

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it is still going on
It is still going on!!
  • Nature 21 May 2009:
    • James Chon (Australia)
      • technology for DVD Disks 1600 Go that could be sold in 5 or 10 years
      • Samsung partner!

Luc Quoniam UFP

information quantity growth and visibility
Information quantity, growth and visibility

1+1+1 > 3

Human knowledge networks

Invisible Web x500

5 Exabytes (5x1018) new information in 2002

30% annual increase (1999-2002)

(Berkeley, 2003)


human brain can only absorb 30 Mb/year (30x106)

(Pedagogic Programs)

Luc Quoniam UFP

knowledge sharing history and professionals
Knowledge sharing history and professionals




Professor, doctor, journalist using radio, television, computer

Communication 1 to N

Luc Quoniam UFP

a chief cacique says everbody must learn read listen look
A chief “cacique”says: “everbody must learn, read, listen, look...”

I, chief “Cacique”(Journals, TV, Radios, Professors, Doctors, Insurance...)

1 to n

you indians

Marcos Cavalcanti UFRJ

Luc Quoniam UFP

web 1 0 information
Web 1.0: information

n to n

We, chiefs

all of us may and can build information (Web site)

Marcos Cavalcanti UFRJ

Luc Quoniam UFP

web 2 0 knowledge

We, chiefs

all of us may and can build knowledge

Web 2.0: knowledge

n to n

Marcos Cavalcanti UFRJ

Luc Quoniam UFP

it is not finished
It is not finished!!

1+1+1 > 3

Luc Quoniam UFP

digital native
Digital native
  • 1.0 born after 1985
  • 2.0 born after 1995
  • Digital excludes!!

Luc Quoniam UFP

knowledge construction of a digital native student
Knowledge construction of a digital native student

< 5 000 h. reading books

(Mark Prensky / www.marcprensky.com)

> 10 000 h. video games

> 250 000 h. e mails

> 10 000 h. mobile phone

> 20 000 h. television

> 500 000 h. commercial seens

Luc Quoniam UFP

conflit de g n ration pour la transmission du savoir
Conflit de génération pour la transmission du savoir...


Digital Natives

Generational network 1+1+1 > 3

(René Barsalo, 2006)

Luc Quoniam UFP

the world is flat
The World is Flat!
  • Other flatteners
    • 2.0 Concept
    • International virtual communities
    • To be continued…
  • The Flatteners
    • The fall of the Berlin Wall
    • Netscape IPO
    • Work flow software
    • Open-sourcing
    • Outsourcing
    • Offshoring
    • Supply-chaining
    • Insourcing
    • In-forming
    • Wireless

(Thomas L. Friedman, The World is Flat)

Luc Quoniam UFP

applied flat world
Applied flat world

Luc Quoniam UFP

globalisation glocalization


Social responsibility

Tangible to intangible

Luc Quoniam UFP

innovation management
Innovation management

Taylorism, bureaucracy

Versus adhocracy, serendipity, get out of the box!!

Luc Quoniam UFP

myers briggs type indicator mbti
Myers-Briggs Type Indicator (MBTI)

Psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions

Individuals are either born with, or develop, certain preferred ways of thinking and acting

None of these types is "better" or "worse“

In the same way that writing with the left hand is hard work for a right-hander, so people tend to find using their opposite psychological preferences more difficult, even if they can become more proficient (and therefore behaviorally flexible) with practice and development.

Luc Quoniam UFP

the four dichotomies
The four dichotomies






Extraversion (E)

Sensing (S)

Thinking (T)

Judgment (J)

Introversion (I)

Perception (P)

iNtuition (N)

Feeling (F)

16 Types

the MBTI instrument does not measure aptitudeit simply indicates for one preference over another

Luc Quoniam UFP

the selection process
The selection process
  • school, graduates studies (entry & exit)
  • recruitment and promotion of the company
  • eliminates
    • almost totally "F", those whose selection criteria in decision-making criteria are human
    • most of the "P" those who question the decisions taken to adapt to circumstances
  • exception of "ENTP", innovators, and "INTP", inventors, that the organization needs, but seeks to eliminate because does not known how to manage them.
    • more accentuated at CEO level.

Luc Quoniam UFP

you are not alone
4 of every 9 business managers are “STJ”!

S: Not interested in abstract theories. Want learning to have direct, immediate application.

T: Practical, realistic, matter-of-fact, with a natural head for business. Well-organized, take responsibility.

J: Good administrators; are decisive, hasten to implement decisions.

4 of every 9 business managers shadows are “NFP”!

NF: Idealistic, humanistic, not hierarchical

FP: Flexible, people skilled

NP: improvising, stimulating, not compulsive

You are not alone!

Margerison & lewis 1981

Luc Quoniam UFP


1+1+1 > 3

ENTP, innovators INTP, inventors

Shadows xSFJ :ISTJ administrators ou organizers.

Luc Quoniam UFP

ci profiles
CI profiles

1+1+1 > 3

  • ENTP, innovators INTP, inventors for R&D
  • ESFJ information stock
  • ENTJ, INTJ planning, management
  • INFJ, INFP human network management
  • ESTJ, ISTJ Decision making

The network takes precedence over the isolated person

Luc Quoniam UFP

collective intelligence
Collective intelligence

Who invented the poliomelithe Vaccin?

Jonas Salk & Albert Sabin

Who built the human genome map?

Luc Quoniam UFP

impacting the business
Impacting the business

ERM - the world'sleading provider of environmental consulting services

2 Environmental Business Achievementawards :

  • Practice Areas Category for the 60% growth
  • Organizational Innovation Category for the use of Knowledge Sharing Platform – Minerva.
    • Launched in May 2007 to
      • createa strong social network
      • enablethe firm’s global experts to “discover” one another, shareresources, and worktogether
      • deliverthe best innovative solutions
    • SupportingERM’s business strategy and objectives using Web2.0 technologies such as wikis, blogs and interactive forums to transform businesses, organizational culture, and employees’ ways of working, in addition to havingreceived more that 2.8 million hits in its first six months of operation.

Luc Quoniam UFP

emerging 2 0 concept
Emerging 2.0 concept

HR 2.0

Management 2.0

Entreprise 2.0

Education 2.0

Law 2.0

Health 2.0

Public Relation 2.0

Government 2.0

Library 2.0

Thinking 2.0

Working 2.0

Innovation 2.0

Luc Quoniam UFP

2 0 concept
2.0 concept

N to N communicationKnowledge co-elaboration


Perpetual beta

Thinking out of the box




Long tail global micromarket1-2 Billion people

Luc Quoniam UFP

merci de votre attention

Merci de votre attention!!