1 / 12

Jusuf Dervovic Home Options Manager Notting Hill Housing

Discover insights from a 2007 MORI survey on social tenants' homeownership aspirations and strategies to support them in buying homes. Explore various schemes like RentPlus, Social HomeBuy, New Build Homebuy, and more to help tenants achieve their homeownership dreams. Learn the importance of marketing, segmentation, and personalized advice in promoting home ownership. Enhance your approach to selling homeownership options and address the needs of diverse tenant profiles effectively.

joannew
Download Presentation

Jusuf Dervovic Home Options Manager Notting Hill Housing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Assets and Opportunities Jusuf Dervovic Home Options Manager Notting Hill Housing

  2. What do social tenants want? MORI survey March 2007 http://www.nottinghillhousing.org.uk/news.aspx?id_Content=938

  3. Tenants’ Aspirations Locked-in Ready to Buy renters 15% 23% Aspirational homeowners 15% Lifestyle renters 14% Pragmatists 33%

  4. Home Options • Desire to consider home ownership • Explain options • Affordability advice • Action planning and support

  5. RentPlus • Disposable income - save or consume? • Behave like an owner - save and maintain • Accumulate lump sum • plus interest • Bonus for keeping home in good condition

  6. 10 Per Cent Shares • Shared ownership is no longer Low Cost • £200,000 flat • 50% share - £29,000 p.a. • 25% share - £24,000 p.a. • 10% share - £20,000 p.a.

  7. Social HomeBuy • Marketing generated 2,058 enquiries • 595 desk top valuations • 114 applications • 27 homes sold – more than any other RSL • Reinvest in new homes

  8. Affordable City Living • Stylish, well designed city apartments • Great value - £150,000 • First-time buyers, younger people and down-sizers

  9. New Build Homebuy • Part buy - part rent • Buy between 25% - 75% • Pay subsidised rent on remainder • Staircase up to 100%

  10. How Home Options Works • Receive an enquiry about Home Options • Arrange appointment for one to one advice • Give information pack and explain the service • - Establish where they are • - Find out where they want to be • - Agree moving forward • Provide ongoing support

  11. Home Options So Far • 247 tenants received advice • 114 tenants attended face to face meetings • 9 completions - 5 Social Homebuy - 2 New Build Homebuy - 1 Open market Homebuy - 1 Private Sale • 47 active applicants

  12. Your response How well are you marketing and selling home ownership options? Do you have a segmentation strategy for targeting potential buyers? Are you offering 1-2-1 or other advice service?

More Related