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IAB

IAB. Review of Bi-annual Survey. Strictly private and confidential. September 2012. Objectives . To go through the survey and increase familiarity To review key concepts To answer any questions To outline the timelines for the H1 2012 survey.

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IAB

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  1. IAB Review of Bi-annual Survey Strictly private and confidential September 2012

  2. Objectives • To go through the survey and increase familiarity • To review key concepts • To answer any questions • To outline the timelines for the H1 2012 survey

  3. Key pointsRespondents will be given a unique identifier number to use which will increase confidentiality.

  4. Key pointsThe difference between direct and indirect revenue.The total figure in the last box needs to equal the sum of the direct and indirect revenue figures.

  5. Key pointsExclude the figures for Mobile Adspend.Highlight that (a – f ) are forms of display advertising.

  6. Key pointsAs per the previous section display = embedded formats, sponsorships and tenancy, interruptive formats, email advertising, pre/post roll video and display affiliate advertising.

  7. Key pointsOnly classified revenue is captured in the industry breakdown below.

  8. Key pointsAt the end of the survey there will be a series of qualitative questions.

  9. Timeline for the survey

  10. Summary • Please use the Unique Identifier numbers. • Being prepared: • Identify the person in your organisation who will be responsible for completing the survey; • Do you have the required data collected and verified internally; and • Have you identified who will be signing off internally on the data to be submitted. • Gross versus net figures. • As in all IAB markets PwC are responsible for aggregating the data and not for verifying or providing assurance on the data submitted. • If in doubt, ask PwC (Nuala Nic Ghearailt: tel: 01 792 7891, email: nuala.nic.ghearailt@ie.pwc.com).

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