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Dial4Tech Traditional vs. Digital Marketing

This PPT is about Traditional Marketing vs Digital Marketing. The differences, benefits and uses are mentioned in this.

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Dial4Tech Traditional vs. Digital Marketing

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  1. TRADITIONAL VS. DIGITAL MARKETING Understanding the Differences, Benefits, and Best Uses

  2. INTRODUCTION •Marketing is the process of promoting products or services. •It has evolved from traditional channels to digital platforms. •Understanding both approaches helps in selecting the right strategy.

  3. What is Traditional Marketing? • Traditional marketing refers to the conventional methods and strategies used to promote products and services before the rise of digital marketing. It typically involves offline channels, where the focus is on reaching a broad audience through various mediums. • Examples: TV, radio, newspapers, billboards, flyers. • Great for local reach and older demographics.

  4. What is Digital Marketing? • Digital marketing is the use of digital channels, platforms, and technologies to promote and sell products or services. It involves online-based strategies that enable businesses to reach targeted audiences, often in real-time, using data and analytics to optimize performance. • Examples: Social media, SEO, email, content marketing. • Offers global reach and real-time analytics.

  5. Advantages of Traditional Marketing • Wide Reach in Local Markets • Tangible and Lasting Impact • High Credibility and Trust • Better for Certain Demographics • Easier to Understand • Stronger Brand Recognition • No Need for Internet or Technology

  6. Advantages of Digital Marketing • Faster and More Flexible • Higher Engagement • SEO Benefits • Automation and Scalability • Environmentally Friendly • Cost-Effective • Global Reach • Targeted Advertising • Measurable Results • Personalization

  7. Targeting a Local Audience • Reaching Older or Offline Demographics • Building Brand Trust and Recognition • Running Long-Term, High-Budget Campaigns • You Need a Tangible Presence • You Have a Limited Budget • You Need Real-Time Results and Flexibility • You Want to Reach a Global or Tech-Savvy Audience • Precise Targeting Is Important • You Want to Engage and Build Relationships When to Use Which? • Digital Marketing Traditional Marketing

  8. CONCLUSION • Traditional marketing is great for building trust and reaching local or offline audiences, while Digital marketing offers targeted, cost-effective, and measurable strategies ideal for online engagement and global reach. The most effective approach often combines both, using each where it works best based on goals, audience, and budget.

  9. Get in touch www.dial4tech.in +91 7907823514 dial4techworld@gmail.com

  10. Thank You

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