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WEEKLY MARKETS & CONSUMERS. Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi. Vegetable Market at night. Consumers have somewhat free time in the evening. Sellers exhibit their products attractively. Customers’ attention is natural.

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weekly markets consumers

WEEKLY MARKETS & CONSUMERS

Presentation by

Prof. Amar Nath Gupta

M.com.,LL.B.,FCS

University of Delhi

vegetable market at night
Vegetable Market at night

Consumers have somewhat free time in the evening

Presentation for DU Project undertaken by faculty & students of SLC(M)

sellers exhibit their products attractively
Sellers exhibit their products attractively

Customers’ attention is natural

Presentation for DU Project undertaken by faculty & students of SLC(M)

women take keen interest in such shopping
Women take keen interest in such shopping

Haggling is common in Weekly Markets

Presentation for DU Project undertaken by faculty & students of SLC(M)

weekly markets are often decorated
Weekly markets are often decorated

Sellers and buyers participate enthusiastically

Presentation for DU Project undertaken by faculty & students of SLC(M)

essential goods are available in plenty
Essential goods are available in plenty

Most middle class and poor people purchase essential goods from weekly markets

Presentation for DU Project undertaken by faculty & students of SLC(M)

books are an added attraction for youngesters
Books are an added attraction for youngesters

Prices are much cheaper than regular markets

Presentation for DU Project undertaken by faculty & students of SLC(M)

decorative material on sale
Decorative Material on sale

Special attraction during festive seasons

Presentation for DU Project undertaken by faculty & students of SLC(M)

other decorative material
Other decorative material

An attraction for all types of customers

Presentation for DU Project undertaken by faculty & students of SLC(M)

shops are growing larger in size
Shops are growing larger in size

BOOKS: Special attraction for college students

Presentation for DU Project undertaken by faculty & students of SLC(M)

attraction for school and college students
Attraction for school and college students

Because of low prices, customers are naturally attracted

Presentation for DU Project undertaken by faculty & students of SLC(M)

situation is similar in villages small towns
Situation is similar in villages & small towns

There may be difference in size of shops and decoration

Presentation for DU Project undertaken by faculty & students of SLC(M)

young office goers enjoy the scene equally
Young Office-goers enjoy the scene equally

Weekly Bazaars are also taken to be fun

Presentation for DU Project undertaken by faculty & students of SLC(M)

scene from lajpat nagar weekly market
Scene from Lajpat Nagar Weekly Market

Such scenes are common in most of the Weekly Markets

Presentation for DU Project undertaken by faculty & students of SLC(M)

food items are also common
Food items are also common

But consumers have to be careful about the quality of eatables.

Presentation for DU Project undertaken by faculty & students of SLC(M)

use of mobiles is common
Use of mobiles is common

Most of the vendors and their labour use mobile phones.

Presentation for DU Project undertaken by faculty & students of SLC(M)

gossip after shopping from weekly markets
GOSSIP after shopping from Weekly Markets

The satisfaction from haggling is evident from customers’ faces

Presentation for DU Project undertaken by faculty & students of SLC(M)

caste religion no bar
Caste & religion – NO BAR

People from all castes, religion and educational background take interest in Weekly Markets

Presentation for DU Project undertaken by faculty & students of SLC(M)

a common scene in weekly markets
A common scene in Weekly Markets

Mostly assumed to be care-free shopping

Presentation for DU Project undertaken by faculty & students of SLC(M)

scene after the weekly day is over
Scene after the weekly day is over

Poor people still have something to search for.

Presentation for DU Project undertaken by faculty & students of SLC(M)

salient features of weekly markets
Salient features of Weekly Markets
  • Prices are not fixed and haggling is common
  • Cash Memos are not kept or issued by the vendors
  • After purchasing, customers are also not careful about proof of purchase from a particular vendor
  • Regulatory environment is almost absent
  • Both – vendors and consumers are carefree
  • Because of the above features, Consumer Protection Act, 1986, may not be invoked in most cases.

Presentation for DU Project undertaken by faculty & students of SLC(M)

precautions which may be taken by consumers
Precautions which may be taken by consumers
  • Self-care regarding quality and quantity of products, which consumers purchase
  • Try to get cash memos, visiting cards, brochures of the products, wherever possible
  • Get permanent addresses of the vendors by assuring continued relationship
  • For cheating, fraud, etc., criminal proceedings may be initiated by lodging complaint with police & local authorities

Presentation for DU Project undertaken by faculty & students of SLC(M)

t h a n k y o u
THANKYOU

Presentation by:

Prof. Amar Nath Gupta

M.com.,LL.B.,FCS

SLC(M), University of Delhi

Mob. 98713-59739

Email: amarpushp2@yahoo.co.in

Presentation for DU Project undertaken by faculty & students of SLC(M)