How to Return to Growth in 2010
In today’s competitive economic environment, leaders need to find new and innovative ways to grow their firms.
Growing top line revenue requires creative and well thought out market, product, and geographic plans. Additionally, savvy leaders today are focused on growing earnings and operational capabilities, often in the face of flat or possibly decreasing revenues.
The current turbulent economic climate has many AEC leaders concerned about managing for continued growth. Most firms are seeking innovative approaches to grow their companies in 2010. Successful leaders acknowledge that business planning is as, or more important in this kind of environment than in most any other. /nHowever, many leaders want more return for their investment in their Strategic Planning efforts. Simply, the tolerance for failure is much lower and the consequence of poor decision making is much greater. The answer is in finding the best “blueprints” and inputs to use in building strategic and tactical growth plans that are flexible and that accommodate economic ambiguity, candid market and internal capability assessments, and risk mitigation.
John Soter, Principal with ZweigWhite Consulting, presents an in-depth approach to planning for growth that balances the challenges and risks of the current economic environment with an objective assessment of market potential and internal capabilities. Tailored to the unique needs of typical AEC firms like yours, this “blueprint” covers how to quickly recognize and address internal and external opportunities and threats—and how to plan and manage them for continuous growth.
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