the three ways we persuade n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
The Three Ways We Persuade PowerPoint Presentation
Download Presentation
The Three Ways We Persuade

Loading in 2 Seconds...

play fullscreen
1 / 12
jin

The Three Ways We Persuade - PowerPoint PPT Presentation

0 Views
Download Presentation
The Three Ways We Persuade
An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. The Three Ways We Persuade • Ethos (hand) • Logos (head) • Pathos (heart)

  2. Where and when do people use persuasion? • Commercials (radio, TV, internet, etc.) • Written documents (articles, essays, newspapers, magazines, etc.) • When someone wants you to do something for them!!

  3. What is ethos? • Ethos:refers to the credibility, respect or authority/expertise a person has.

  4. Why use ethos as a method to persuade? • We tend to believe people whom we respect. • Celebrities we like and admire appear more believable. • An authority or expert on the subject can appear more trustworthy. • When a product suggests it is authentic or “just like the real thing”, we are more likely to buy it.

  5. Ethos Example: Claim: Students should be allowed to use cell phones during school hours. Write supporting evidence to convince me using ethos.

  6. What is logos? • Logos:persuading by the use of reasoning and logic.

  7. How to use logos as a method to persuade? • Facts, statistics (%, numbers) • Visual charts • Research studies Progressive Insurance Commercial

  8. Logos Example: • Claim: Students should be allowed to use cell phones during school hours. Write supporting evidence to convince me using logos.

  9. What is pathos? • Pathos: appealing to emotions - convincing you by how it makes you feel.

  10. How to use pathos as a method to persuade? • Personal experience/anecdotes • Anyone/anything you might care about • An appeal to pathos causes an audience not just to respond emotionally, but to relate with the writer's/speaker’s point of view--to feel what the writer/speaker feels. McDonalds Commercial State Farm Commercial

  11. Pathos Example: Claim: Students should be allowed to use cell phones during school hours. Write supporting evidence to convince me using logos

  12. RECAP VIDEO • Let’s see if we can predict how our little friend Ari will use ethos, logos and pathos to persuade his mother to order pizza for dinner. I Want Pizza For Dinner!!