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spring 2011 european tours proposal

Spring 2011 European Tours Proposal

Ellen Latsky

Tour Developer-Europe

Quest Specialty Travel

tour development goals
Tour Development Goals
  • Focus on significant experiences
    • Preserve QST values
  • Price tours reasonably
  • Create learning opportunities
    • Offer local guides
    • Provide experts
tour strategy objectives
Tour Strategy Objectives
  • Provide low cost tours
    • Use local transportation
  • Provide educational experiences
    • Have meaningful cultural exchanges
      • Utilize local knowledge of geopolitical history
  • Provide tours for different physical abilities

Aim

Higher

development process
Development Process

Report

3

Review

Research

4

2

1

Request

focus group analysis trends
Focus Group Analysis-Trends
  • Trends for American Tourists
    • Concern for safety a high priority
    • Middle East and Asian travel less popular
    • European destinations more popular than Pacific Islands
    • Trip destination correlated to trip length
focus group analysis findings
Focus Group Analysis-Findings
  • Major Findings by Age
    • 18-35 - look for adventure
    • 36-49 - seek culture experiences
    • 50-75 - desire to be safe and comfortable
    • 45-70 - travel more than other age groups combined
mediterranean islands bike tour mallorca spain
Mediterranean Islands Bike TourMallorca Spain

Travel for 135 miles from Palma to La Puebla over 6 days

A view of the beach along the north side of Mallorca near the village of Alcudia.