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Explore Vibrant Wales: A Gem for Travelers

Discover the enchanting beauty of Wales and its significance in tourism. Uncover facts from Visit Wales research - 8.85 million visitors in 2007, contributing 7% to Welsh GDP, with over 100,000 tourism-related jobs. Foreign visitors spent an average of £344 each, boosting the economy. Golf, walking, fishing, and adventure activities attract millions, generating millions in revenue. Despite a decline in tourism post-2000, Wales remains a captivating destination. Design marketing materials promoting Wales as a must-visit spot.

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Explore Vibrant Wales: A Gem for Travelers

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  1. Holidays in Wales The importance of tourism to the Welsh economy Facts from Visit Wales research www.ngfl-cymru.org.uk

  2. Visitor numbers • Over 8.85 million people visited Wales in 2007. • This was a downturn in numbers due to the bad weather and strength of the £ compared to other currencies. • Lots of people went abroad for sunshine trips.

  3. Value of Welsh tourism • 7.0% of the Welsh GDP (income of Wales) comes from tourism • Tourism is worth £2.6 billion a year to Wales. • At least 100,000 jobs in Wales are related to tourism

  4. Foreign visitors • In 2007, almost 1 million foreign visitors came to Wales. • On average, they spent £344 each in the country.

  5. Golf • In 2007, 86,400 visitors came to Wales to play golf. • Between them, they spent £26.1 million to boost the local economy. • That amounts to over £300 per visitor.

  6. Walking and activities • Walkers spent approximately £11.9 million in Wales on walking holidays. • £8 million was spent on fishing holidays and fishing equipment in Wales in 2005. • £6.3 million was spent on adventure holidays

  7. The seaside • In 2004, there were 4.4 million seaside tourism trips. • The average seaside holiday was between 4 and 5 nights. • Visitors spent an average of £160 each. This brought in an income of £700 million to Wales.

  8. However… • The best year for Welsh tourism was 2000. • Visitors are spending less money in Wales than in 2000 • There has been a decline of 8% in the number of trips to Wales between 2006 and 2007.

  9. Tasks Suggest ways of marketing Wales as a tourist destination. Create a poster, a PowerPoint or a brochure advertising Wales as a tourist destination www.ngfl-cymru.org.uk

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