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Creating Success for NC: A New Advocacy and Legislative Approach. Linda H. Weiner, Special Assistant for Engagement and Economic Development NC Community Colleges www.nccommunitycolleges.edu. Where We’ve Been….

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creating success for nc a new advocacy and legislative approach

Creating Success for NC: A New Advocacy and Legislative Approach

Linda H. Weiner, Special Assistant for Engagement and Economic Development

NC Community Colleges

www.nccommunitycolleges.edu

where we ve been
Where We’ve Been…
  • Lots of “love” but funding level doesn’t reflect our work, scope, & NC’s needs
  • Examined success of Mississippi: What could we learn?
  • Realized a need for a new approach – no matter what the economic outlook
  • Time to say: We love the “love” but we need $$$
where we ve been1
Where We’ve Been…
  • This led to the Collective Strength and Work of:
    • Local Trustees
    • State Board of Community Colleges
    • Community College Presidents
    • System Office
  • Has been presented to:
    • Business Champions
    • Faculty Association
    • Student Governments
where we are
Where We Are….
  • One budget strategy over two biennia
  • One simple ask: an additional $1,000 per student over 4 years
  • One slogan: Creating Success
  • Three budget areas:
    • Creating Success for NC’s Students
    • Creating Success in Critical Careers
    • Creating Success for NC’s Businesses
creating success for north carolina s students
Creating Success for North Carolina’s Students
  • Faculty and Staff Salaries:
    • $119 million
    • Gets us to national average by 2013
  • Technology and Equipment:
    • $20 million
    • Request all T&E funding as recurring
  • Represents 70% of our total request
creating success in critical careers
Creating Success in Critical Careers
  • Healthcare:
    • $37 million
    • Addresses State’s growing healthcare worker shortage
  • Technical Education:
    • $18 million
    • Recruit for, re-energize and re-emphasize careers demanded by State’s economy
creating success for north carolina s businesses
Creating Success for North Carolina’s Businesses
  • Customized Training Programs:
    • $7 million
    • First increase in a decade
    • Combine with new flexibility to meet growing worker training needs
creating success 1 000 per student over 4 years1
Creating Success: $1,000 per student over 4 years

The Bottom Line:

$1,000 X 201,000 FTE = $201 million

creating success advocacy and legislative info
Creating Success: Advocacy and Legislative Info
  • “Creating Success” tagline won the hearts of our committee
  • For Example:
    • Creating Success in North Carolina
    • Creating Success in Johnston County
    • Creating Success in Healthcare
    • Creating Success in Manufacturing
    • Creating Success for our Students
creating success advocacy and legislative info1
Creating Success: Advocacy and Legislative Info
  • Words that resonated about what we do:
    • Hope
    • Opportunity
    • Jobs
  • Working on new ads, templates, etc. using the “look and feel”
creating success advocacy and legislative info2
Creating Success: Advocacy and Legislative Info
  • What we’ve accomplished:
    • Selected a marketing firm
    • Created a Legislative leave-behind
    • Template for Success Stories and for delegation presentations
    • Started drive for 1,000 success stories
    • Developing TV/radio ads
creating success advocacy and legislative info3
Creating Success: Advocacy and Legislative Info
  • What can you do?
    • Help incorporate the slogan, “Creating Success” and “hope, opportunity, jobs” into everything you do
    • Look for opportunities to push our successes/budget requests internally and externally
creating success advocacy and legislative info4
Creating Success: Advocacy and Legislative Info

Contact Info:

Linda H. Weiner

Office: 919.807.7146

Cell: 919.806.6902

Email: [email protected]

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