Standing out in the Crowd Getting Your Message Heard by the New Kids on the Block
Setting the stage • Located in Oxford, Ohio • 16,000 undergraduate students • 2500 graduate students • Primarily residential • 202-year tradition of excellence
Miami Class of 2017 • Expectations? • Digital natives?? • Laptops/tablets/smartphones/??? • Reactions? • Communication style – short, attention grabbing • Communications vehicles – what do they see??
Approach • Team • Get the right persons on the bus • Schedule • Know the when, where, and how of your admission and acceptance process • Tools • Match the delivery and the message to the audience
Who’s on the bus? Who is included Why When
Schedule • Opportunities to make contact: • Acceptance • Confirmation • Orientation • First Year Move In Day • Other??
Tools Print materials
Tools myMiami portal
Tools • Email • Snail mail • Point of sale: • Miami Notebook • Face to face
Tools • Social media • Facebook • Twitter
March Messages: Wireless availability, Miami Notebook
April Messages: Support Admissions’ Yield Efforts
May Messages: Miami Notebook, services
June Messages: Support, Miami Notebook, services
July Messages: Be ready to come to campus!
August Messages: Connecting to network, tvguide, support
September Messages: Support, support, support
Survey Results: Post Move-in Day Did you receive the hang-tag and cards? Yes 81% No 19%
Other sources of intel Support Desk tickets Resources Student Technology Advisory Committee Office of Residence Life Other??
Lessons Learned Understand your audience Begin planning early Support efforts of the Admissions office Aim for “just in time” messages Look for opportunities to make contact