5 Basic Mistakes That Can Become Blunders For Your E-Commerce Business

1. 5 Basic Mistakes That Can Become Blunders For Your E-Commerce Business JHK Infotech

2. Introduction If you are not getting the expected ROI from your online e-commerce site then now is the time to revamp your online business strategies and come in contact with the best e-commerce website design company in Australia. E-commerce trade is itself a golden ticket to financial success and to make the best out of your assets you have a completely new vision and working mechanism. Half the war is won if you come to know the exact design pitfalls in your e-commerce website. And this article cruises you through the potential design mistakes that most of the websites have. Read till the end to know where you are lagging and what needs to be fixed ASAP.

3. Some Common E-Commerce Website Designing Mistakes And Their Solutions:

4. 1. Be open to possibilities - No Assumption Trap Remember that you are not your target customer. Know how customers will respond to your site. What we assume is the only best possibility? This is the most common mistake made by both web designers and entrepreneurs. Some are not open to possibilities and hence come up with the most rigid mechanism that is not feasible enough to serve the target audience. Solution: Do market research and re-thik your e-commerce structure on the basis of current facts. Never fall in the assumption trap when it comes to website designing, functionality and features.

5. 2. Align with feedback and results Now that you have come up with a bunch of advanced features in your e-commerce site. Those are remarkable, in-line with your business goals and have no errors from the dev tools console. But, do you know how your customers are responding to those features? Are those features contributing to enhancement of sales & profits? Solution: Now that you have spent money on developing the set of new feature

6. 3. It's about the customer more than it's about you Usually the web merchants, designers and the business owners access the website on large screens but what is the possibility that the customer is accessing your e-commerce site via their desktops or laptops? Recent studies say that more than 70% of the online shoppers shop on the go from their smartphones. Solution: Optimize the website to fit in with your target audience’s need and not yours. For starters, have a responsive and a dynamic approach.

7. 4. Be clear with categories and hierarchy Content category and hierarchy is the must to guide the viewers with proper purchase. Businesses run the risk of bounce backs if the categories, menus and submenus on the site are unorganized - this makes the end consumer uncomfortable and lost. Also it is a worst case scenario if the customer doesn't know what to do next? Solution: Make sure your site is well-organized with menus and submenus integrated in proper hierarchies. Also, note that you have proper CTAs tabs on your site.

8. 4. Walk away from poor search support No one types the exact dictionary spellings of the products they want to purchase. Being in an e-commerce business, you have tools like Klevu, Elasticsearch, Algolia, etc to help you with contextual searches. Solution: Come up with smart & contextual search solutions concurring the situations like spelling mistakes, short forms and urban abbreviations. Also, get some knowledge about voice search.

9. Final Verdict The information clearly depicts what and what not to do when it comes to revamping your e-commerce business. What remains instant is seeking aid from the top e-commerce development company in Australia that will go to the roots of your business needs and work accordingly.

10. THANKS! Any questions? You can find me at www.jhkinfotech.com info@jhkinfotech.com