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Best Practices for Reseller Marketing and Management

Discover the best practices for reseller marketing and management to attract new revenue streams, expand relationships, and drive conversion. Engage and empower your team, track execution, and communicate change to eliminate fear and achieve shared results.

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Best Practices for Reseller Marketing and Management

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  1. Best Practices for Reseller Marketing and Management Jeanne Leckie Managing Director The Leckie Group

  2. US Interactive Marketing Forecast

  3. Best Practice - Engaging Customers Online Universe of Sales Prospects Business Expections/ Touch Methods Leads/Hooks SEO Paid Search Email Webinar Video Inside Funnel ID Niche/Build New Activity with Base Landing Page Website ROI/Tracking Metrics – Level 1 Landing Page Landing Page Discovery of Channel/ Direct User Type ROI/Tracking Metrics –Level 2 Qualifying Filters Inside Sales – Lead Qualification/Close More 8-14% Per $1 Spent Conversion Vs. Direct Mail 2%

  4. Best Practices Attract New Revenue Streams via Web Training SaaS Social Link Building SEO Websites IMPACT ECOMMERCE EXPAND RELATIONSHIPS NEW AUDIENCES NEW COMM OFFERS DRIVE MESSAGING CONVERSION LEVERAGE TRAINING TEAMS TRANSFORM GROWTH INTERACTIVE SERVICES NEW REVENUE NEW SERVICES RESIDUAL INCOME REACH LEAD GEN WEBSITE CLIENT ACQUISITION SEO (Organic and Paid) PILOT SOCIAL MKT MICRO SITES LEVERAGE CO-OP INVEST CONTENT DEV PARTNER/SEO

  5. Best Practice Leadership – Engage, Train, Execute ENGAGE AND EMPOWER TRACK EXECUTION EMOTIONAL CONNECTION AUTHORITY AND PURPOSE DEFINE, RESOURCE, ALIGN, MEASURE, EVALUATE, REFINE AND TRAIN ACCELERATORS TEAM ACTION EVALUATE, PILOT, SPLIT TEST & INVEST COMMUNICATE CHANGE TO ELIMINATE FEAR SHARED RESULTS = TEAM RESPONSES/MANAGEMENT

  6. Contact Information

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