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  1. Who is Responsible for Building Carbon Consciousness? 17 March 2010 Luke Upchurch Consumers International

  2. About Consumers International • Global federation of consumer organisations • Over 220 member organisations in 115 countries • Independent and not-for-profit • Global research and campaigns through and for our members

  3. CI on climate change • Ongoing campaigns on sustainable consumption, access to energy and green claims • Leading NGO participation in the Marrakesh process and UNCSD • Research into what assures consumers on climate changes.

  4. What is the state of consumer ‘climate consciousness’?

  5. Development of carbon consciousness is challenged by perceptions of: Political mistrust Scientific doubt Economic uncertainty

  6. What is the state of consumer ‘climate consciousness’? % who agree or strongly agree that “The environmental movement is a passing fad” Source: National Geographic Greendex/nVision2009

  7. Corporations and climate change % who believe corporations and industry are not doing enough to fight climate change, by country Source: Eurobarometer/nVision 2009

  8. CI research - What assures consumers on climate change? 66% of consumers in the US and UK believe everyone needs to take responsibility for their personal contribution to global warming But… two thirds of consumers demand that governments and businesses take a stronger role • Much potential consumer action is prevented due to feelings of • disempowermentand demotivation.

  9. Belief in the impact of one’s purchasing decisions is 6 times more reliable as an indicator of consumer action than environmental concern.

  10. 95% of consumers said they would “buy green”, even though only 75% knew what a green product was.


  12. Companies to commit publically to ethical marketing when it comes to green claims. Follow agreed codes of practice. Governments to approach green claims as they do tobacco or junk food advertising. Consumer groups to act as a watchdog on green claims.

  13. Confusion reigns!!! We need clarity and consistency

  14. “Should a label indicating a product’s carbon footprint be mandatory in the future?” % who agree, by country Source: Eurobarometer/nVision 2009

  15. Companies need to show clarity on labels so consumers know what is covered. Appeal to mainstream and avoid chasing niche consumer-types. Government must lead on choice editing to remove high GHG products from the start. Lead on legislative framework. All must work towards standardised, mandatory information.

  16. What is the state of consumer ‘climate consciousness’?


  18. A coordinated approach Nutritional profiling and reductions Industry codes Behavioural change labelling Marketing restrictions Lifestyle campaigns National action plan Global frameworks

  19. How do consumers relate to climate change issues? Source: Consumers International/Globescan, 2007