1 / 5

Ad- Lider Embalagens

Ad- Lider Embalagens. Situation. Launch of new drawstring trashbag in Brazil Positioning as new, modern, different Savior for the firm Nice focus group discussion guide presented. Problems. What job does the product do? Brand awareness? Identification of the “ideal” garbage bag

jesus
Download Presentation

Ad- Lider Embalagens

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ad-LiderEmbalagens

  2. Situation • Launch of new drawstring trashbag in Brazil • Positioning as new, modern, different • Savior for the firm • Nice focus group discussion guide presented

  3. Problems • What job does the product do? • Brand awareness? • Identification of the “ideal” garbage bag • Easy to close • Resilient • Different color from competitors

  4. Analysis • What worked and what didn’t?

  5. Recommendations • What would you do?

More Related