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Is your “Find a Doctor” everything it can be? PowerPoint Presentation
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Is your “Find a Doctor” everything it can be?

Is your “Find a Doctor” everything it can be?

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Is your “Find a Doctor” everything it can be?

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Presentation Transcript

  1. Is your “Find a Doctor” everything it can be?

  2. Ranked #1 in most pediatric specialties in Illinois

  3. Voted one of the best places to work

  4. FIND A DOCTOR

  5. Research Usability studies & interviews Performance analysis

  6. First impressions …are everything

  7. Simple works (But it’s hard to do)

  8. Forms

  9. Too many fields Small type Can’t select more than one Cramped Locations are confusing Rarely used

  10. Too many choices

  11. Alphabet soup ABCDEFGHIJKLM NOPQRSTUVWXZ Looks good, but not very satisfying

  12. Too many steps Task: Find an allergy doctor close to me

  13. Step 1Search by name or specialty? Can’t search by location

  14. Step 2Alphabet soup ABCDEFGHIJKLM NOPQRSTUVWXZ

  15. Step 3 Find specialty Adult Orthodontics Adult Psychotherapy Adult Psyhchiatry Adult Trauma Advanced Sleep Phase Syndrome Aesthetic Plastic Surgery Affective Disorders Age Spots AIDS AIDS/HIV Psychological Counseling Airway Disorder Alcoholism Allergic Contact Dermatitis Allergic Rhinitis Allergies Allergy and Asthma management Allergy and Immunology Allergy Immunotherapy Allergy Testing Alternative Medicine Alzheimer's Disease Ambulatory Anesthesia Amenorrhea Amniocentesis Amputation Rehabilitation Amputations Amyotrophic Lateral Sclerosis Anal Cancer Anal Fissures Anal Incontinence AnaplasticAstrocytoma Anatomic Pathology Anatomic-Clinical Pathology Andrology Anemia (Iron Deficiency) Anesthesia - Ortho Anesthesia - Regional Anesthesia, Laparoscopic Anesthesiology Aneurysm Aortic Surgery Aneurysm Endovascular Surgery Aneurysm Repair Aneurysm Repair, Aortic Aneurysm Surgery Aneurysms Angina Angina Pectoris Angioedema Angioplasty Ankle Disorders Ankle Injuries Anorectal Physiology/Testing Anorectal Problems Anterior Segment Surgery Antibiotic Testing Anxiety Disorders Aortic Aneurysm Aortic Arch Surgery Aortic Disease Aortic Dissection Aortic Surgery Aortic Valve Surgery Aortic/Mitral Surgery Aplastic Anemia Appendectomy Arnold Chiari Malformation Arrhythmia Arrhythmia Surgery Arterial Blockage Arterial Insufficiency Arterial Reconstruction Arterial Revascularization Arterial Stents Arterial/Aortic Aneurysm Surgery Arteriovenous Malformation (AVM) Arthrectomy Arthritic Hand Reconstruction Arthritis Arthritis-Rheumatoid Arthroscopic Surgery Arthroscopy Arthroscopy-Knee Artificial Disc Artificial Insemination Asperger's Syndrome Assisted Reproduction Assisted Reproductive Techniques Asthma Asthma and Allergic Disorders Astrocytoma Ataxia Atopic Dermatitis Atrial Fibrillation Attention Deficit Disorders (ADD) Attention Deficit Hyperactivity Disorder (ADHD) Autism • Abdominal Aortic Aneurysm • Abdominal Aortic Aneurysm Surgery • Abdominal Imaging • Abdominal Organ Transplant, Pediatric • Abdominal Organ Transplantation • Abdominal Plastic Surgery • Abdominoplasty/Tummy Tuck • Abnormal Pap Smears • Achalasia • Acid Reflux • Acne • Acne Scarring • Acoustic Neuromas • Acupuncture • Acute Pain Management • Addiction Psychiatry • Addictive Disorders • Adenoids • Adolescent Dermatology • Adolescent Gynecology • Adolescent Medicine • Adolescent Psychiatry • Adolescent Psychology • Adolescent Psychotherapy • Adrenal and Pituitary Disease • Adrenal Disorders • Adrenal Laparoscopic Surgery • Adult ADHD • Adult Allergy and Immunology • Adult Cardiac Surgery • Adult Cardiology • Adult Congenital Heart Disease • Adult Medicine

  16. Step 4 Know the difference Adult Orthodontics Adult Psychotherapy Adult Psyhchiatry Adult Trauma Advanced Sleep Phase Syndrome Aesthetic Plastic Surgery Affective Disorders Age Spots AIDS AIDS/HIV Psychological Counseling Airway Disorder Alcoholism Allergic Contact Dermatitis Allergic Rhinitis Allergies Allergy and Asthma management Allergy and Immunology Allergy Immunotherapy Allergy Testing Alternative Medicine Alzheimer's Disease Ambulatory Anesthesia Amenorrhea Amniocentesis Amputation Rehabilitation Amputations Amyotrophic Lateral Sclerosis Anal Cancer Anal Fissures Anal Incontinence AnaplasticAstrocytoma Anatomic Pathology Anatomic-Clinical Pathology Andrology Anemia (Iron Deficiency) Anesthesia - Ortho Anesthesia - Regional Anesthesia, Laparoscopic Anesthesiology Aneurysm Aortic Surgery Aneurysm Endovascular Surgery Aneurysm Repair Aneurysm Repair, Aortic Aneurysm Surgery Aneurysms Angina Angina Pectoris Angioedema Angioplasty Ankle Disorders Ankle Injuries Anorectal Physiology/Testing Anorectal Problems Anterior Segment Surgery Antibiotic Testing Anxiety Disorders Aortic Aneurysm Aortic Arch Surgery Aortic Disease Aortic Dissection Aortic Surgery Aortic Valve Surgery Aortic/Mitral Surgery Aplastic Anemia Appendectomy Arnold Chiari Malformation Arrhythmia Arrhythmia Surgery Arterial Blockage Arterial Insufficiency Arterial Reconstruction Arterial Revascularization Arterial Stents Arterial/Aortic Aneurysm Surgery Arteriovenous Malformation (AVM) Arthrectomy Arthritic Hand Reconstruction Arthritis Arthritis-Rheumatoid Arthroscopic Surgery Arthroscopy Arthroscopy-Knee Artificial Disc Artificial Insemination Asperger's Syndrome Assisted Reproduction Assisted Reproductive Techniques Asthma Asthma and Allergic Disorders Astrocytoma Ataxia Atopic Dermatitis Atrial Fibrillation Attention Deficit Disorders (ADD) Attention Deficit Hyperactivity Disorder (ADHD) Autism Abdominal Aortic Aneurysm Abdominal Aortic Aneurysm Surgery Abdominal Imaging Abdominal Organ Transplant, Pediatric Abdominal Organ Transplantation Abdominal Plastic Surgery Abdominoplasty/Tummy Tuck Abnormal Pap Smears Achalasia Acid Reflux Acne Acne Scarring Acoustic Neuromas Acupuncture Acute Pain Management Addiction Psychiatry Addictive Disorders Adenoids Adolescent Dermatology Adolescent Gynecology Adolescent Medicine Adolescent Psychiatry Adolescent Psychology Adolescent Psychotherapy Adrenal and Pituitary Disease Adrenal Disorders Adrenal Laparoscopic Surgery Adult ADHD Adult Allergy and Immunology Adult Cardiac Surgery Adult Cardiology Adult Congenital Heart Disease Adult Medicine

  17. Step 5Click Search Keyboard didn’t work

  18. Results

  19. Too hard to read

  20. Too much to read “How far do I need to drive?” “Are they friendly?” “What are their specialties?”

  21. Bio

  22. “It’s nice you can see a picture…” Too hard to read

  23. Four years of search logs + usability tests = very useful data Research

  24. Snapshot of top searches

  25. 94% Searched for last names as a keyword (Lots of misspellings too)

  26. 98% Searched for a name, specialty, or location

  27. Parents thought all fieldswere required More fields = more requirements

  28. How we fixed it Redesign

  29. Feedback Fewer fields Humanized language Advanced search

  30. Smart search: based on the position of the term in the last name, first name, specialty, etc. Keyboard-friendly Direct links to profile

  31. Doctor count

  32. Feedback Sorting options Photos Maps Location markers Highlighted terms

  33. Print & email friendly Photo Specialties with definitions Map Location markers