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Handy-cam video services : where are the markets and how do we make this profitable?

Handy-cam video services : where are the markets and how do we make this profitable?. Sabrina Tahiri. AMAN Conference Marseille June 23-25,2009. Question nº 1: Where are the markets?. All around. We live in a multimedia world.

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Handy-cam video services : where are the markets and how do we make this profitable?

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  1. Handy-cam video services :where are the markets and how do we make this profitable? Sabrina Tahiri AMAN Conference Marseille June 23-25,2009

  2. Question nº 1: Where are the markets?

  3. All around. We live in a multimedia world. Our traditional customers are changing to multimedia contents and new type of platforms, because the users are also changing to new content models. Digitals Newspapers WebPages Outdoor TV Traditional Broadcasters DTT Mobiles

  4. Market situation: a business opportunity Internet opens a new global market Demanding more audiovisual and multimedia information. New users Via Internet instead of satellite. Reduction of cost. New Technologies New clients Increase of business online and websites. New Journalism Changes in audiovisual culture.

  5. How do we make this profitable? Question nº 2

  6. And the EFE answer is: TVEFE

  7. 1- What is TVEFE? An exclusive multimedia information service covering current affairs worldwide complemented with extraordinary events of interest for our markets (LATAM, EUROPE, SPAIN, ARABICS COUNTRIES, AND SOON, ASIATICS COUNTRIES )

  8. 1- What is TVEFE? A video information service in different languages: Spanish, Portuguese, English and Arabic. Using internet as distribution platform News available 24/7

  9. EFE´s commitment: Competing worldwide with videos from all over the world Optimizing our resources Taking advantage of our worldwide bureau network in 120 countries. Remodelling our training courses and investment on technology Optimizing our human resources.

  10. How does it work? Information is processed at editorial desks in Bogota (Colombia), Rio de Janeiro (Brazil), El Cairo (Egypt) and Madrid (Spain) to ensure round the clock coverage Editing desk El Cairo Editing desk Bogotá Editing desk Madrid EFE BureauMiddle East General Coordination Madrid EFE BureauAmerica EFE Bureau Europe, Asia, Africa Editing desk Rio

  11. How does it work? The distribution platform for TVEFE products is housed in the web address www.efeservicios.com

  12. ALLIANCES Main alliance Other alliances TVE APA (Austria) VNA (Vietnam) LUSA (Portugal) ANA (Greece) Notimex (Mexico) Abu-Dhabi TV (EUA) Canal N (Peru) TVN (Chile) And we are open to others …

  13. PRODUCTS International market • Worldwide news • Of interest for American market • Spanish speaking TVEFE America • Worldwide news • Of interest for the Brazilian market • Portuguese speaking TVEFE Brazil TVEFE International • Worldwide news • Of interest for English speaking market • Worldwide news • Of interest for Arabic speaking countries TVEFE Arabic

  14. PRODUCTS Spanish market TVEFE Spain Spanish national scope news (local, regional and national topics) TVEFE International for Spain Worldwide news of interest for Spanish users

  15. PRODUCTION EVOLUTION 2007 2008 2009 2010 15-20 v/d 25-30 v/d 35-40 v/d 50 v/d

  16. Influence over other EFE products TVEFE Digital Contents packages CANAL EFE

  17. Contents Top Ten

  18. CUSTOMERS TVEFE product is aimed at two types of CUSTOMERS: BROADCASTERS WEBSITES Ready to publish TVEFE Edited footage without voice over: 40 sec. Raw videos: aprox. 1-3 mins. Edited footage with voice over: 1 min.

  19. TVEFE – CURRENT SITUATION

  20. TVEFE – AT FUTURE Key issue: adapt the product to the different type of customers and platforms. Key issue: segmentation capacity.

  21. TVEFE – AT FUTURE Payment modalities • From the traditional subscription model of Efe to the on-demand through different suppliers. • On-demand purchasing: growth in payment-per-download (variable) as opposed to classic voucher- or subscription-based purchasing. Customers have greater flexibility in contracting videos and also in choosing among different suppliers according to their needs. • From content suppliers to partners - Exploration of new business models via advertising. • Mixed model with the media that offer their site (technology and traffic) and the news provider that supply video content. The revenue is shared based on sponsorship and advertising revenue.

  22. TVEFE – Costs, Investments and Incomes COSTS They have been reasonable as we have optimized our own resources. INVESTMENTS Training and technical supplies ( handy-cams and basic edition software ). The internet platform has been designed and developed by our engineer team. INCOMES: In these first 6 month of 2010 , TVEFE is the product of our portfolio that has growth the most, increasing already 120% the expected sales for the year. As we planned in our BP in 2007, TVEFE is almost in black figures.

  23. But…The most important cost, the best investment and the more extraordinary income has been…

  24. Achieve the change ofmentalityand theknow- howof our teams Years ago…Our journalists were armed with just a pen or a photo camera to make news ( just Text and Picture) Now…Almost all our journalists are making news with a handy-cam and a portable PC, doing multimedia news products ( Text, Picture, Audio and Video ) And… We are growing fast, we make better and more complete multimedia coverage, our products are growing also in extra-value, we extend our market, and… Finally…we have more, new and diversified customers that are satisfied with our services and… pay for them.

  25. Muchas gracias Thank you Shoukran Merci

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