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How to do Business in France & Italy

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How to do Business in France & Italy. April 16 – 20 , 2007. USA / EU Comparison. US Export partners. Exports Total All Merchandise : in thousands ($ USD). Sources : US DOC. Florida Exports. Exports from Florida : in thousands ($ USD) Sources : US DOC.

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us export partners
US Export partners

Exports Total All Merchandise : in thousands ($ USD)

Sources : US DOC

florida exports
Florida Exports

Exports from Florida : in thousands ($ USD) Sources : US DOC

investments from europe to florida between 2003 to 2006
Investments from Europe to Floridabetween 2003 to 2006

Sources : LocoMonitor –OCO Consulting

investment by sector of industry from europe to florida between 2003 to 2006
Investment by sector of industryfrom Europe to Florida between 2003 to 2006

Sources : LocoMonitor –OCO Consulting

investments from florida to europe between 2003 to 2006
Investments from Florida to Europebetween 2003 to 2006

Sources : LocoMonitor –OCO Consulting

investment by sector of industry from florida to europe between 2003 to 2006
Investment by sector of Industryfrom Florida to Europe between 2003 to 2006

Sources : LocoMonitor –OCO Consulting

top 10 investors
Top 10 investors

Top 10 leading Florida investors companies

In Europe 15 between 2003-2006

Top 10 leading European investors companies

In Florida between 2003-2006

The Foundry

Sun Capital Partners

Office Depot

Burger King


Fresh Del Monte Produce

B/E Arospace

Vurv Technology

MPS Group

Logo Design Works

Hilton Hotels – UK


Air Liquide – France

Deutsche Post – Germany

IKEA – Sweden

Phoenix X-ray Systems – Germany

Gammerler – Germany

Aldi Group – Germany

Jean Niel – France

SICC - Italy

Sources : LocoMonitor –OCO Consulting

  • Capital : Paris
  • Population: 62.3 millions
  • Official language : French
  • Total area : 260,558 sq mi

(slightly less than the size of Texas)

  • 5th world economy (GDP)
  • 2nd largest population in the European Union
  • 22 French regions
  • Currency: Euro
florida trade to france
Florida Trade to France

Sources : US DOC

2007 trade shows in france
2007 Trade shows in France

Paris air show

Date: 18JUN 07 – 24 JUN 07

The extent of the exhibition areas, the variety of equipment presented and increasing number

of international exhibitors confirm its standing as the world's leading Air and Space Show.

Venue: Paris Le bourget

Cannes International Boat Show

Date: 12-SEP-07 to 17-SEP-07Luxury pleasure boat show

Venue: Port de Cannes, Cannes, France

Grand Pavois La Rochelle

Date: 19-SEP-07 to 24-SEP-07Show of equipment and services ranging from water sports through surfing, water skiing,

and diving technologies, to charters, motorboats, and luxurious yachts. Venue: Grand Pavois, La Rochelle

Salon de la piscine

Date: 14-NOV-07 to 17-NOV-07International Swimming Pool show

Venue: Eurexpo, Lyon France


Date: 6 JUN 07 – 8 JUN 07

Multi sector, SME companies – The Forum gives participants the opportunity to meet potential business

partners through a schedule of B to B meetings.

Venue: Poitiers, France

how to work with the french
How to work with the French…
  • France’s regulatory environment is business friendly
  • Involvement of a Lawyer is not always necessary as in the US
  • French generally adopt a formal approach to business
  • Building relationship is important
  • Business meeting can often be organize during a luncheon
  • Be aware business decision can take times
  • Capital : Rome
  • Population: 58.9 millions
  • Official language : Italian
  • Total area : 116. 346.5 sq mi
  • 7th world economy (GDP)
  • 4th largest population in the European Union
  • 20 regions
  • Currency: Euro
florida trade to italy
Florida Trade to Italy

Sources : US DOC

italian clusters
Italian Clusters



Finance & Banks

Mechanics/ Auto components





2007 trade shows in italy
2007 Trade shows in Italy

M2M Machine to Machine Trade Show

Date: 22 - 23 MAY 07

The synergy between Telecommunication and Information Technology - wireless technologies.

Venue:Crowne Plaza Hotel, Milan, Italy

RichMach 2007

Date: 02-05 JUN 2007

RichMach is the only  Italian trade show that offers a complete showcase of products, technologies, processes and  instrumentation for analytical chemistry, biotechnology and the physical sciences.

Venue: Fiera Milano, Milan, Italy

47° International Boat ShowDate: 06 - 14 OCT 07

The number one boat show in the world. The luxury pleasure boat. Last year's show : 1,650 exhibitors displaying 2,200 boats, 430 of which in the water.

This show now accounts for almost a fifth of global super-yacht sales.

Venue: Exhibition Centre, Genova, Italy

VON Italy 2007 Date: 26-27 SEPT 07 The Italian and Mediterranean event for VoIP and IP Communications with the Broadband Business Forum, the exclusive Conference and Expo meeting point for the broadband and wireless communication business sector. Venue: Rome Marriot Park Hotel, Rome,

Telemobility 2007 Date: 14-15 NOV 07 Telemobility forum meets the international telematics and satellite navigation players. Venue: Monza Autodrome, Monza (Milan), Italy

how to work with the italians
How to work with the Italians…
  • The first business approach is quite formal
  • You should address to Italian people by calling them with their family names preceded by “Signor” or “Signora”, or the right titles if you know they are “Architetto” or “Ingegnere”

Please, note that “Dottore” or “Dottoressa”, can easily substitute “Signor” and “Signora”, and do not refer to a PhD person but are used for all graduates!

  • Dress smart and… possible Italian
  • Corporate hierarchy matters
  • Be prepared to be invited to a really nice restaurant and spend some time for your business luncheon…
  • Florida has one of the highest international profiles among US states, but the historical focus has been on trade with Latin America.
  • The State of Florida has become a key market for European manufacturers, but Florida is not getting an equivalent slice of Europe trade opportunities.
  • Investment trends between Florida and Europe are buoyant especially in Services, Life Sciences, and ICT sectors. Florida is becoming a knowledge economy
  • Europe cannot be treated like a federal United States; each market requires a different approach
  • Condition for US firms trading with EU are highly favorable due to:
    • Growth in Europe Economy
    • Favorable US Dollars/Euro exchange rates
    • Growth in Florida key sectors (Life Sciences, ICT, Transportation equipment…)
    • Europe is closer than some region like the West Coast Canada, South America
    • and we really like Americans!
how can we help
How can we help

The EFI Brussels is part of the international network of Enterprise Florida

Our mission:

  • Attract foreign investment into Florida
  • Provide assistance toFlorida companies into our four keymarkets


  • Provide you with the right contact at national or regional level (List of partners, multiplier contacts, companies introduction, services provider…)
  • Support your european trade mission
  • Facilitate your contact during a US or EU trade show

Example: Bio conference in Boston, May 2007, « companies matching » program

  • Office space available to organize meetings in the capital of Europe
  • Provide local knowledge throught our local staff
enterprise florida europe brussels
Enterprise Florida Europe - Brussels

EFI Brussels office cover:



The Benelux


Christelle Maffre – Director

Maria Rosaria Bronzino - Deputy Director

Tel: 011. 32. 2 554 1255