Women Enterpreuneurs in Rural Tourism

1. Women Enterpreuneurs in Rural Tourism Estonia

2. The Parnu County Vocational Centrehttp://www.hariduskeskus.ee/index.php?id=1539

3. Estonian Rural Tourism Organisation www.maaturism.ee Esitluse pealkiri

4. Survey • Number of responses: 44. • 39 of them already had started their own business and 5 of them are planning to start. • Questionnaire was consulted withEstonian Rural Tourism as asocial partner. • Questionnaire was sent as a link to the contacts of Estonian Rural Tourism list and answers were gathered through e-formular. • Most of the respondents are offering combined services like accommodation and catering or accommodation and active leisure etc.

5. In which rural tourism sector do you operate?

6. How many people work in your business?

7. General business skills

8. Using computers

9. Rural tourism services

10. Self development

11. In your opinion, which method(s) of training would be most useful to you?

12. Training needs in Estonia I Rural tourism services (3,322) II Self development (3,304) III General business skills (3,175) IV Using computers (3,072)

13. Training needs in Estonia

14. Training needs in Estonia

15. Training needs in Estonia

16. Training needs in Estonia

17. Othertrainingneeds: • Writingprojects • Exportingservices • Languagepracticeinlanguageenvironment • Photography • Generatingideas • Crafts and localfood • Creatingclientdatabases • Catering • Book-keeping • Cooperation, creatingdifferentpackagesforvacation • Bodylanguage, psychologyin marketing, keeping theclient • Productdevelopment • Selfhelptechniquestopreventburn-out • Occupatinalhealthcare

18. Other training needs • How to use materials from the nature. • Creativity training • Creating different souvenires • Creating a business plan • Safety in active leisure • Different national cuisines • Design in tourism • Product design • Executing different contracts • Environment education • Local cultural heritage

19. Otherideasabouttrainings • Knowledges of tour guiding would be useful. • How to reach customers outside Estonia? • Learning from the experience of others. • Series of trainings could induce enterpreuneers to think more creatively. There are many resources around us that we are not using for our businesses. • Training should be as well as practical as mind-broadening. Excursions for trainings are useful. • Mentoring and coaching.

20. Pilot approach (1) How you recruited a representative sample of thetarget groups e.g. using needs analysis responses, PR • From the analysis of the Estonian training needs it can be concluded that 39 of them already had started their own business and 5 of them are planning to start. •  The target group for training will be women from rural tourism who are active as entrepreneurs at least for a year.

21. Pilot approach (1) The selection will be based on following conditions: • answered questions and desire to participate in the training • beginner level knowledge about MS Word and Excel (Eestis pakutakse kutseõppeasutustes tasuta arvutialaseid koolitusi eri tasemetele http://ttka.hm.ee/ ) • motivation to finish the training with finished business or marketing plan prepared in the computer • plan to build up the new business or marketing plan • ready to co-operate and give feedback and explain their answers

22. Pilot approach (1) PR • We have the e-mails and phone numbers of people who answered the questions and we can send them letters or invitations for presentation •  It is planned to invite all the people from rural tourism entrepreneurs who answered, to the Life Long Learning Week (takes place for 14th time, from October 7th till October 14th) on October 13th. • Information for homepage: www.hariduskeskus.ee and www.maaturism.ee • Through LEADER action groups – Estonia has 26 groupshttp://www.maainfo.ee/index.php?page=3348

23. Pilot approach (1) PR • Enterprise Estonia homepage http://www.eas.ee/index.php?setlang=en-GB •  November 9th – Rural tourism meeting •  December 16th – Pärnu Partnerluskogu meeting •  Article in press

24. Pilot approach (2) How you worked with social partners and networks • There is very good internet access all over the Estonia, including countryside. Main communication with social partners take place over the internet using e-mails. • It is possible to organize gatherings also in the meetings of networks. For example November 11th the rural tourism meeting; December 16th Pärnu Partnerluskogu meeting

25. Pilot approach (3) How you decided on the most appropriate method of course delivery to meet target group needs e.g workshops,use of printed or online course materials • Our experience shows that most of the students of Estonian continuing educations want direct lessons, including workshops and fieldtrips to gain experiences. It is possible to use Moodle environment to access educational material

26. Pilot approach (3) • Moodle environment if very well-known and used in vocational training http://4vumas.havike.eenet.ee/moodle/. • There are a lot of e-training courses http://www.e-ope.ee/repositoorium, but students mostly prefer direct face to face communication. • In rural tourism business respondents prefer more direct lessons, workshops and field trips.

27. Pilot approach (4) How you will plan the sessions to meet the needs of the group using the Pilot Guidelines/quality checklist • The target group is planned to be from the active rural tourism entrepreneurs and study sessions consider their individual as well as group training needs. • We consider the learning style of each student using appropriate tasks, different activities such as group work to exchange experiences, tests, study tours, searches from databases, make them visit homepages of other tourism entrepreneurs and • also participate in social networks.

28. Pilot approach (4) • We can find out the expectations of students’ and trainers’ from feedback surveys (what was very good topic, what is less important, suggestions for organizing trainings). •  We encourage participants to join online discussion forum on the www.wertedu.eu website. •  We motivate training participants to answer the feedback surveys correctly.

29. Pilot approach (5) Any specific requirements for Estonia • Eestis on kutseõppeasutustel võimalik pakkuda tasuta koolitusi erinevatele sihtrühmadele ja tasmetele arvuti oskuste täiendamiseks, ettevõtluse alustamiseks ja arendamiseks, erialaseks keeleõppeks jne. http://www.hm.ee/index.php?048404 •   Kursusi finantseerivad Euroopa Sotsiaalfond ja Haridus- ja Teadusministeerium (HTM) ESF programmist „Täiskasvanute tööalane koolitus ja arendustegevused“http://ttka.hm.ee/ • Meil on edaspidi võimalus tellida HTM-st tasuta koolitus algajatele või edasjõudnutele maaturismiettevõtjatele sama programmi alusel. Esitluse pealkiri

30. Activities 07.02-08.02.2012 – start WERT pilot course 06.03-07.03.2012 – WERT pilot course,workshops 27.02-28.02.2012 - WERT pilot course,workshops and end of pilot course

31. Thank you!!! The Parnu County Vocational Centre NGO Estonian Rural Tourism Organisation 01.07.2012 Tartu