1 / 23

Anastasia Xenias, PhD

International Travel to the U.S.: Trends, Forecast and Tourism Export Promotion Programs and Services. Receptive Services Association of America, March 2012. Anastasia Xenias, PhD Senior International Trade Specialist and Global Travel & Tourism Team Leader U.S. Commercial Service

jesse-lawson
Download Presentation

Anastasia Xenias, PhD

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. International Travel to the U.S.:Trends, Forecast and Tourism Export Promotion Programs and Services Receptive Services Association of America, March 2012 Anastasia Xenias, PhD Senior International Trade Specialist and Global Travel & Tourism Team Leader U.S. Commercial Service International Trade Administration U.S. Department of Commerce

  2. “We Can’t Wait” • “Every year, tens of millions of tourists from all over the world come and visit America. And the more folks who visit America, the more Americans we get back to work. We need to help businesses all across the country grow and create jobs; compete and win. That’s how we’re going to rebuild an economy where hard work pays off, where responsibility is rewarded, and where anyone can make it if they try,” • President Obama January 19, 2012 • Executive Order: increase nonimmigrant visa processing capacity in China and Brazil by 40% in 2012; 80% of nonimmigrant visa applicants are interviewed within 3 weeks; increase efforts to expand the Visa Waiver Program and travel by nationals of Visa Waiver Program participants

  3. Beyond the Travel Promotion Act (March 2010)…National Export Initiative (March 2010) Target Industry Sectors Healthcare / Medical Devices Infrastructure Defense Environmental / Energy Technology Industries Education Travel and Tourism • Goal: Double exports over the next 5 years • Creates Export Promotion Cabinet • Focuses on three key areas: • 1. Expanding trade advocacy • 2. Improving access to credit for small and medium-sized businesses • 3. Continuing enforcement of international trade laws

  4. International Travel & Tourism to the U.S. • Represents 7% of all exports for the U.S. • Largest services sector export –$134 billion or 25% of services. • Third-largest merchandise/services export category. • Supported 1.2 million jobs. • International visitation represents 4% of travelers, but 17% of traveler spending, payroll, employment and taxes. • U.S. leads the world in international visitor receipts (over 10% of world total) • U.S. is second in world visitor arrivals (over 6% of world total, second only to France) • U.S. welcomed 63 million international visitors in 2011* • Generated a trade surplus of $38 billion* Sources: Department of Commerce, Office of Travel & Tourism Industries; Department of Commerce, Bureau of Economic Analysis;

  5. U.S. Department Of CommerceInternational Trade Administration Commercial Service 151 overseas offices in 83 countries 105 U.S. Offices in all 50 states Office of Travel and Tourism Industries Washington, D.C. http://www.tinet.ita/doc/gov http://www.export.gov/industry/travel http://trade.gov/cs/

  6. Active Visit USA / Discover America Committees U.S. Commercial Service • Argentina • Australia • Austria • Belgium & Luxembourg • Bolivia • Brazil • Canada • Chile • Colombia • Costa Rica • Croatia • Denmark • Ecuador • Finland • France • Germany • Guatemala • Hong Kong • India • Ireland • Israel • Italy • Japan • Korea • Mexico • Netherlands • New Zealand • Norway • Panama • Peru • Saudi Arabia • Spain • Sweden • Switzerland • Taiwan, R.O.C. • Thailand • United Kingdom • Venezuela VisitUSA/ Discover America Committees

  7. Year/Year Change of Total Exports (%)January 2011 – January 2012

  8. Total Monthly U.S. Travel and Tourism Exports (Receipts)January 2011 – January 2012 (in millions USD)

  9. International Travelers to the U.S. by Region % change 2011/2010 Sources: Department of Commerce, Office of Tourism Industries; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.

  10. International Travelers to the U.S. by Key Market total arrivals and % change 2011/2010

  11. What to expect this year Sources: Department of Commerce, Office of Tourism Industries; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.

  12. Long-Term Forecast – Top Future Markets Visitor Arrivals Change Origin 2015f 15/09 (Ranked by 2015) (000s) (%) • Grand Total 84.8 million 51% 848 51% • Canada 26,432 47% • Mexico 19,742 49% • United Kingdom 4,719 21% • Japan 4,285 47% • Brazil 2,662 198% • China 2,341 346% • Germany 2,273 35% • Korea 2,105 171% • France 1,566 30% • Australia 1,288 78% • India 1,226 123% Sources: Department of Commerce, Office of Tourism Industries; Statistics Canada; Banco de Mexico -

  13. Internet Usage for Travel By Region Source: Department of Commerce, Office of Tourism Industries

  14. Internet Usage for Travel (Sample Countries) Source: Department of Commerce, Office of Tourism Industries

  15. Internet Usage for Travel Source: Department of Commerce, Office of Tourism Industries

  16. The Bottom Line • Partnerships with tour operators still crucial • Travel to USA back to solid growth mode • Total growth of 36% from 2010 through 2016; • Highest growth RATES from China (+274%), Brazil (+135%), Russia (+131%), Australia (94%), Argentina (+70%), and Peru (+67%); • Largest GROWTH from Canada (+6.7M), Mexico (+2.9M), China (+2.2M), Brazil (1.6M), U.K. (+914K), Australia (+849K), and Korea (+589). • Travel Promotion Act of 2009. • This is the Time to Promote Your Travel Product Internationally

  17. Commercial Service Programs for Travel Industry • Lists of Outbound Tour Operators • Sales missions • Single Destination Promotions • Market intelligence • OTTI data • Commercial Service market reports • Promotional events • Catalog shows • Embassy events • Media Outreach • FAM Tours • Delegations to U.S. Travel Shows • International PowWow • LaCumbre • GoWest Summit • Grants for travel export promotion • National Tour Association • U.S. Travel Association • Capital Region

  18. Global Travel & Tourism Team

  19. Many more… visit www.export.gov/industry/travel

  20. Webinars • Keep Up with Emerging Markets and Industry Trends via Webinars • The Global Travel & Tourism Team offers online webinars on key issues facing the travel industry and information on key markets. • These webinars will feature industry experts and provide you with the opportunity to ask questions. We will be announcing the dates of these webinars, so check back here to register for these events. [standard fee: $50] • Upcoming: April 3rd International Travel & Tourism Markets Focus on Japan • Register at www.export.gov/industry/travel

  21. Contact info Anastasia Xenias, Ph.D. Senior International Trade Specialist and Global Travel & Tourism Team Leader U.S. Department of Commerce International Trade Administration U.S. Commercial Service 33 Whitehall Street, suite 22A New York, NY 10004 Tel: 212-809-2685 Fax: 212-809-2687 Email: anastasia.xenias@trade.gov www.export.gov/industry/travel thank you!

  22. OTTI contacts • Contacts: • Julie Heizer, Acting Director, OTTI, +1(202) 482-4904, or at: julie.heizer@trade.gov • Ron Erdmann, Deputy Director, Research, OTTI, +1 (202) 482-4554, or at: ron.erdmann@trade.gov • Richard Champley, Program Manager & Senior Analyst, +1 202.482.4753, richard.champley@trade.gov http://tinet.ita.doc.gov http://www.Export.gov/industry/travel

More Related