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3G Telecommunications: A Pathway to Innovation or Just Faster Transactions?

This talk delves into the transformative nature of 3G technology within the telecommunications sector. Exploring whether it merely speeds up existing services or opens avenues for genuine innovation, the session aims to provide fresh frameworks and tools for rethinking opportunities in the mobile ecosystem. With insights from thought leaders like Alan Kay and Marshall McLuhan, it encourages participants to step away from the rearview mirror and invent the future. Join us to rethink strategies and embrace the innovative potential of 3G.

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3G Telecommunications: A Pathway to Innovation or Just Faster Transactions?

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  1. 3G More of the same,but faster? • Or a chance to create a platform for real innovation? Simon de Haast simon@ideafarm.co.za / 083 326 3496 African Telecoms 2005 Rosebank Park Hyatt 2-4 March

  2. Disruptive Change The things we fear most in organizations -- fluctuations, disturbances, and imbalances -- are the primary sources of creativity. ~ Margaret J. Wheatley ~

  3. Deja moo? Spectrum auction fallout...

  4. My goal today • Offer new thinking frameworks & tools • Help you re-perceive the opportunitieswithin and around the mobile ecosystem

  5. Creating your own future? The fallacy of safety in numbers, or in more savage terms, the status quo

  6. Signature theme • The best way to • predict the future • is to invent it. • Alan Kay • ‘Father’ of the PC and GUI interface

  7. Rear view innovation • Marshall McLuhan: • The “medium is the message” & • “the Global Village” guy • Smart fellow. Predicted the effects of having information at our beck and call, instantly through cable TV & the Internet - in the1960s.

  8. Rear view innovation • “When faced with a totally new situation we tend to attach ourselves to the objects of the most recent past. • We look at the present through a rear view mirror. • We march backwards into the future.” • - Marshall McLuhan

  9. Embedded Worldview • Mobile Telephone services • Linear shift to new generation networks • Voice-devicecentric

  10. A blank slate? • How differently would things look? • Long Tail? • Time-shifting? • Innovation possibilities?

  11. This innovation thing... • “Innovation begins with an eye” - IDEO • Hole in a wall, not a drill • Seeing stuff differently • Insight

  12. Creating your future II • Write the word • R E A C T I V E • on a piece of paper.

  13. Creating your future II • Write the word • R E A C T I V E • on a piece of paper. Now move the “C” to the front of the word.

  14. So how do you see things? • R E A C T I V E • C R E A T I V E

  15. Seeing Differently • Other worlds- DNA, RNA -> Distribution model... • Naïve experts & • Dumb questions • Vu jàdé- where to put the armour plating?

  16. Innovation Lag • Peter Senge - The Fifth Discipline • Ensemble of component technologies: 30-40yrs • DC-3: • variable pitch propeller • retractable landing gear, • monocque body construction • radial air-cooled engine • wing flaps • + later, radar & jet engines. vs Boeing 247?

  17. Making connections • “I’m not sure • who discovered water, • but I’m pretty sure • it wasn’t a fish.”

  18. The Long Tail • Chris Anderson - Wired.com • - Amazon, Netflix biz models

  19. The Long Tail The Long Tail

  20. The Long Tail • “Touching the Void” - mediocre seller • ...1o years later, “Into Thin Air” • Big success • Then Void sales increased- now 2:1 • Bye bye 80:20 rule in bit-based business

  21. Long Tail with 3G • iPod Shuffle + Cellphone • Flat rate music download • DRM expires content unless bought • Choice widens, curiosity incentive • Wag the Long Tail • “Lease” content to other devices-keep renewing periodically

  22. Time-Shifting • VCRs • My time, not their time! • TiVO....RSS...BitTorrent...Google Video • Me-TV • Not anonymous on network

  23. We’re just warming up! • Operators: Advanced Services = Key DifferentiatorIncrease ARPU, more SIM provisioning • Users: 70%Simple phone please!!Simple phone please!!

  24. Thinking outside the handset • Mobile phone service components • - Handset • - SIM card • - Wireless network • - Content and services provision • - Billing system • - Customer relationship.

  25. Thinking outside the handset • Creatively re-combine: • - Handset • - SIM card • - Wireless network • - Content and services provision • - Billing system • - Customer relationship. + Small box of electronics

  26. 3G Appliance • Something to consume Long Tail and Time Shifted services with • Operator sells another SIM card

  27. 3G Appliance • Just some scenarios • Creating possibilities! • What business am I really in?

  28. The ‘Un-dialed’ • Borrow from the banks...unbanked. • Mzansi: No frills bank account • Do the same for a no-frills telecoms service?

  29. Key Point “When faced with a totally new situation we tend to attach ourselves to the objects of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.” - Marshall McLuhan

  30. Thank you Simon de Haast simon@ideafarm.co.za / 083 326 3496 A copy of the talk will be available on www.ideafarm.co.za/blog African Telecoms 2005 Rosebank Park Hyatt 2-4 March

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