Business Function

1. Business Function

2. Business Cycle and Process • BUSINESS CYCLE • BUSINESS FUNCTION • BUSINESS LEVEL

3. Business Cycle Opportunity Feasibility Engineering Design Construction Operation and Maintenance

4. BUSINESS FUNCTION SDM MARKETING PRODUKSI FINANCE

5. Marketing • Identification of Need STP • Deliver product/service to customer Marketing Mix Sales Transaction

6. Marketing Function Marketing Plan • Identifikasi Kebutuhan • Jenis Produk/jasa • Konsumen • Spesifikasi • Daya Beli • Volume • Saluran Distribusi • Penyampaian Produk/jasa • Marketing Mix • Product • Price • Promotion • Place

7. Identifying Customer Needs • Gathering Information From Customers • Interview, Focus Group, Customer Survey, and Customer Complaint • Constructing Survey Instrument • Evaluating Customer Needs

8. Customer Requirements • Expecters • Basic attributes that one would expect to see in the product • Spokens • Specific features that customer defines the product in terms of these attributes that one would expect to see in the product

9. Customer Requirements • Unspokens • Specific Features That Customers Say They Want in the Product. • Exiters • Product Features That Make the Product Unique and Distinguish It From the Competition

10. Quality Function Deployment A Planning and Problem Solving Tool for Translating Customer Requirements Into the Engineering Characteristics of Product ( Engineering Parameters)

11. 5 Correlation Matrix 4 Engineering Characteristic 1 Customer Req’ment “What?” 6 Relationship Matrix 2 Competitive Assessment 3 Impor- tance Rating 7. Absolute Importance 8. Relative Importance 9. Technical Competitive Assessment 10. Technical Difficulty 11. Target Value

12. PRODUCTION/OPERATION MENGHASILKAN PRODUK SESUAI DENGAN PERMINTAAN KONSUMEN ENGINEERING MANUFACTURING PRODUCTION MANAGEMENT

13. Manufacturing Function Marketing Engineering Production Management Fabrication

14. Produk ConsumerIndustrial

15. Product Start-up Growth Stable Decline Volume Low Increasing High Declining Variety Unique Inc.Standard Emergence High Standard Dom. Design Process Technology Organization Project Small Batch Line flow Line flow Job shop Assembly Assembly Innovation High Medium Medium Low Integration Low Medium Medium High Industry Structure Small Consolidation Few large Survivor competitor and fallout competitor Competitive Flexibility Quality and Price(cost) Price(cost) Priority Flexibility Delivery Product and Process Technology Life Cycles

16. Engineering Design Product’s Blue Print According To Customer’s Demand Product Design Process Planning Product Planning Method Engineering

17. Quality ? • Fitness for Use • Conform To Specification

18. Dimension of Quality for Manufactured Product • Performance • Features • Reliability • Durability • Serviceability • Conformance • Aesthetics • Perceived Quality

19. Fabrication Make Product According to the Blue Print From Engineering Production Control Process Control Quality Control Facilities Control

20. Production Management Support Manufacturing In Order To Fulfill the Customer’s Demand • Production Planning And Control • Inventory Control

21. Pemasaran & Penjualan Perancangan Produk Perencanaan Proses Perencanaan dan Pengendalian Produksi Metoda Kerja, Waktu Standar dan perbaikan Produktivitas Pengendalian Persediaan PEMASOK KONSUMEN Pengiriman Pengiriman Penerimaan Pembuatan Pengendalian Proses Pengendalian Peralatan Pengendalian Kualitas Pengendalian Produksi SIKLUS FABRIKASI

22. FINANCE MENGELOLA ALIRAN DANA AGAR TERJAMIN KETERSEDIAANNYA FINANCIAL SOURCING PLANNING AND BUGEDTING AUDITING AND CONTROLLING

23. SDM MENJAMIN KETERSEDIAAN TENAGA KERJA SESUAI DENGAN KEBUTUHAN RECRUITMENT TRAINING PLACEMENT REWARD AND PROMOTION RETIREMENT

24. POSISI PRODUKSI/OPERASI MARKETING PRODUCTION MARKETING DELIVERY NEEDS IDENTIFICATION

25. BUSINESS LEVEL CORPORATE STRATEGY BUSINESS STRATEGY FUNCTIONAL STRATEGY OPERATION MANAGEMENT

26. MANAGEMENT LEVEL CORPORATE/BUSINESS BUSINESS/FUNCTIONAL OPERATIONAL

27. TIME FRAME OPERATIONAL FUNCTIONAL BUSINESS CORPORATE

28. CORPORATE STRATEGY • SCOPE : CORPORATE/ ENTERPRISE • OBJECTIVES : GROWTH • PERFORMANCE : ROI/RONA/ROE….. • FORMULATION : • PENETRATION • MARKET DEVELOPMENT • PRODUCT DEVELOPMENT • DIVERSIFICATION

29. ANSOFF STRATEGY NEW EXISTING MARKT. DEV DIVERSIVICATION PENETRATION PROD. DEV EXISTING NEW

30. BUSINESS STARTEGY • SCOPE : SBU • OBJECTIVE : COMPETITIVENESS • PERFORMANCE : MARKET SHARE • FORMULATION: • COST LEADERSHIP • DIFFERENTIATION • FOCUS

31. Competitive Model Buyer Among Industry New Entrance Substitute Supplier

32. Porter’s Business Strategy • Cost Leadership • Differentiation • Focus • Cost • Differentiation

33. FUNCTIONAL STRATEGY • SCOPE : BUSINESS FUNCTION • OBJECTIVE : COMPETITIVE PRIORITY • PERFORMANCE : • TARGET • COST

34. OPERATION STRATEGY • SCOPE : PRODUCTION/OPERATION • OBJECTIVE : COMPETITIVE PRIORITY • PERFORMANCE : • QUALITY • COST • DELIVERY • FLEXIBILITY • SAFETY

35. CONTOH TUJUAN OPERASI QUALITY TAHUN INI 5 TAHUN YAD KOMPETITOR Kepuasan konsumen 75 % 85 % 75 % Persentase scrapdan reject 15 % 5 % 10 % Biaya garansi ( % penjualan) 1 % 0.5 % 1% COST COGM ( % COGS ) 55 % 45 % 50% ITO 41 x 52 x 50 x

36. CONTOH TUJUAN OPERASI DELIVERY TAHUN INI 5 TAHUN YAD KOMPETITOR Fill Rate 90% 95% 95% Lead Time (minggu ) 3 1 1 FLEXIBILITY Waktu untuk 10 bulan 6 bulan 8 bulan mengenalkan produk baru Waktu perubahan kapasitas 3 bulan 3 bulan 3 bulan

37. OPERATION MANAGEMENT • SCOPE : PRODUCTION/OPERATION • OBJECTIVE : EFFICIENCY • PERFORMANCE: • QUALITY • COST • DELIVERY • FLEXIBILITY

38. FAKTOR PRODUKSI • MANUASIA • MESIN • MATERIAL • MANAJEMEN • MODAL

39. KOMPETENSI • TEKNIKAL • MANAJERIAL . KERJA SAMA . LEADERSHIP . ADAPTIF . CREATIVE