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What Sustainable Wine Means to Consumers. Christian Miller Full Glass Research. Methodology Wine Opinions Panel profile. 3100+ participants, answering 1-2 web-based surveys a month

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slide1

What Sustainable Wine Means to Consumers

Christian Miller

Full Glass Research

www.fullglassresearch.com 2008

methodology wine opinions panel profile
MethodologyWine Opinions Panel profile
  • 3100+ participants, answering 1-2 web-based surveys a month
  • Recruited using multiple sites and methods, screened for membership; benchmarked against Wine Market Council data
  • Representative of the core involved wine consumer, estimated 18-19 million consumers responsible for roughly ¾ of wine dollar spending in U.S.
  • Panel members in every state, distributed like core wine consumers

www.fullglassresearch.com 2008

methodology broad based sample profile
Methodology Broad-based Sample Profile
  • Recruited from large commercially-sourced sample representing the U.S. online adult population.
  • Screened for wine consumers only. Projects to roughly 80 million adults.
  • Over-sample of those who had purchased “green” products.
  • “General” wine consumer in the charts

www.fullglassresearch.com 2008

reasons for purchasing sustainable products wo panel general consumer
Reasons for purchasing sustainable products – WO Panel (General Consumer)

www.fullglassresearch.com 2008

slide5
In the past three months, from which of these categories have you purchased sustainably produced products?

www.fullglassresearch.com 2008

green wine awareness wo panel
“Green” Wine Awareness – WO Panel

www.fullglassresearch.com 2008

definitions of sustainability
Definitions of Sustainability

www.fullglassresearch.com 2008

reasons for buying sustainable wine
Reasons for Buying Sustainable Wine

www.fullglassresearch.com 2008

reasons for not buying sustainable
Reasons for NOT Buying Sustainable

www.fullglassresearch.com 2008

wine green statements
Wine “Green” statements

www.fullglassresearch.com 2008