4.05B Employ marketing-information to develop a marketing plan. Sports & Entertainment Marketing II. What is SWOT?. SWOT is an anagram that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis looks at each of these factors in your business, in an organized fashion.
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People who can help with your SWOT analysis:
Conducting a SWOT analysis can benefit any business, any time. SWOT is a relatively quick way to get to “the heart of the matter” when it comes to your business’s strategic plan. When you have a limited amount of time available to make a decision, a simple SWOT analysis can help you organize vital information in a way that makes your top priorities more clear
Conducting a SWOT analysis involves the following: