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DiscoverU. Plan. Discover . Share. d artmouth ∙ digital arts ∙ computer science ∙ native american program. Taskforce. User Interface (UI) Team : front end development Database Team : back end development Mobile Team : mobile app and web development

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Discoveru

DiscoverU

Plan.Discover. Share.

dartmouth∙ digital arts ∙ computer science ∙ native american program


Taskforce
Taskforce

  • User Interface (UI) Team: front end development

  • Database Team: back end development

  • Mobile Team: mobile app and web development

  • Content & Testing Team: Native American Program (NAP) information and user-behavior testing

  • Marketing & Licensing Team: marketing, fundraising, and production


Timeline overview
Timeline Overview

  • Deadlines:

  • November 30, 2012

  • June 30, 2013

  • August 31, 2013

  • Milestone 1: Complete initial design

    Continue creating mock-ups, and streamline into elegant, user-centric design

  • Milestone 2: Build prototype

    Front and back-end design, integration, mobile app design, testing

  • Milestone 3: Develop full implementation

    Pilot, scaling, marketing, fundraising

  • Post-Release: Further development

    Evaluation, testing, debugging, marketing, updates, continual growth


User interface team
User-Interface Team

  • Front-end Design: December 1, 2012 – March 31, 2013

    Develop front end, using tools such as Photoshop and CSS

  • Integration: April 1, 2013 – May 31, 2013

    Work with Database Team to integrate front and back ends

  • Testing: June 1, 2013 – June 30, 2013

    Perform internal testing and debugging


Database team
Database Team

  • Back-end Design: December 1, 2012 – January 31, 2013

    Build back-end databases to support user profiling and information management

  • Integration: April 1, 2013 – May 31, 2013

    Work with UI Team to integrate front and back ends

  • Testing: June 1, 2013 – June 30, 2013

    Perform internal testing and debugging


Mobile team
Mobile Team

  • Mobile App Design: January 1, 2013 – May 31, 2013

    Develop components of mobile app

  • Web App Design: January 1, 2013 – May 31, 2013

    Create complementary web app

  • Testing: June 1, 2013 – June 30, 2013

    Perform internal testing and debugging


Content testing team
Content & Testing Team

  • Collaboration with Students: Duration of development

    Continue communicating with St. Michael HS students to gain insight into wants and needs

  • Information Sharing: Duration of development

    Provide teams with essential content

  • Pilot Testing: July 1, 2013 – August 15, 2013

    Launch pilot of prototype at St. Michael HS, and evaluate through videotaping, focus groups, and web analytics


Marketing licensing team
Marketing & Licensing Team

  • Fundraising: July 1, 2013 – Product Life Cycle

    Generate funding and sponsorships by communicating value

  • Brand Awareness: August 1, 2013 – Product Life Cycle

    Execute multi-channel marketing strategy to increase awareness among target audience

  • Licensing: September 1, 2013 – Product Life Cycle

    Manage channels of software distribution


All teams
All Teams

  • Scaling

  • July 15, 2013 – August 31, 2013

  • Scale up from prototype based on student feedback

  • Updates

  • December 1, 2013 – Product Life Cycle

  • Release new updates every quarter for continual growth

  • Further Development

  • September 1, 2013 – November 30, 2013

  • Continue seeking feedback, evaluating, testing, debugging, marketing


Evaluation plan
Evaluation Plan

  • Evaluate along the way by getting feedback from students at St. Michaels Indian School

  • Utilize our liaison at St. Michaels for additional feedback (We have employed a representative to assess usage and behavior at St. Michaels)

  • Conduct user focus studies, web analytics, surveys, and videotaping to gather qualitative and quantitative data

  • Fully disseminate prototype at St. Michaels

  • Market to broader set of schools to obtain widespread adoption for the September 2013 launch

  • Projected deployment: 1000 users by September 2013 and 10,000 users by September 2014

  • Maintain data to keep track of the following:

    • Longevity of usage

    • Rate of adoption

    • Percentage of users who apply to college, get accepted, and matriculate


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