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Business Development For Independent Car & Truck Rental. Upon completion of this program you will be able to identify sources of business and integrate them into a business strategy for growth. . Program Topics . Business Development…The Basics Sales & Marketing Prospects & Lead Sourcing

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Presentation Transcript
business development for independent car truck rental
Business Development

For Independent Car & Truck Rental

slide2
Upon completion of this program you will be able to identify sources of business and integrate them into a business strategy for growth.
program topics
Program Topics

Business Development…The Basics

Sales & Marketing

Prospects & Lead Sourcing

Making the Call

After the Call

program completion
Program Completion

Activities and customization (today)

Action Plan (today)

Complete program review

Adjustments to customization

Implementation

page 8 competitive advantages
Page 8: Competitive Advantages

High quality

Low cost

Convenient location

Others?

page 9 features benefits
Page 9: Features & Benefits

What makes your location great?

What makes your location unique?

What are you really known for?

page 10 your elevator speech
Page 10: Your Elevator Speech

A 60 second summary of what you do and what makes you great

page 10 your elevator speech1
Page 10: Your Elevator Speech

Watch out for these four common mistakes:

You say to little

You say too much

You immediately ask for business

You talk on and on (and on) about yourself

page 11 email
Page 11: Email

Opt in

Double opt-in

Unsubscribe

prospecting lead sourcing
Prospecting & Lead Sourcing

What size companies do you target?

Who handles larger companies in your area?

page 15 lead sources
Page 15: Lead Sources

What are some other potential sources of business?

page 19 prioritizer
Page 19: Prioritizer

Use a “0” to “5” scale

Pick one or two companies you want to target

Estimate rental volume

What are the weaknesses of the current provider?

Is there a history with your company?

How much time & effort is required?

pages 24 25 pre call planning form
Pages 24 & 25: Pre-Call Planning Form

Organize your thoughts and create a concise, custom presentation

Review sample form (page 24)

Select target company and complete form (page 25)

page 28 referrals
Page 28: Referrals

How to you build repeat and referral business?

page 31 action plan
Page 31 – Action Plan

Everyone starts in a different place

Some action items require more time, effort & resources

What are some obstacles and challenges?

Use dates! Don’t hesitate to adjust.

program completion1
Program Completion

Activities and customization (today)

Action Plan (today)

Complete program review

Adjustments to customization

Implementation

questions
Questions?

Good luck!

contact information
Contact Information

Jim Davis

jdavis@lesliesaunders.com

630.258.1167

Tom Sabol

tsabol@lesliesaunders.com

813.300.7621