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Business Development For Independent Car & Truck Rental

Business Development For Independent Car & Truck Rental. Upon completion of this program you will be able to identify sources of business and integrate them into a business strategy for growth. . Program Topics . Business Development…The Basics Sales & Marketing Prospects & Lead Sourcing

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Business Development For Independent Car & Truck Rental

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  1. Business Development For Independent Car & Truck Rental

  2. Upon completion of this program you will be able to identify sources of business and integrate them into a business strategy for growth.

  3. Program Topics Business Development…The Basics Sales & Marketing Prospects & Lead Sourcing Making the Call After the Call

  4. Program Completion Activities and customization (today) Action Plan (today) Complete program review Adjustments to customization Implementation

  5. Page 8: Competitive Advantages High quality Low cost Convenient location Others?

  6. Page 9: Features & Benefits What makes your location great? What makes your location unique? What are you really known for?

  7. Page 10: Your Elevator Speech A 60 second summary of what you do and what makes you great

  8. Page 10: Your Elevator Speech Watch out for these four common mistakes: You say to little You say too much You immediately ask for business You talk on and on (and on) about yourself

  9. Page 11: Email Opt in Double opt-in Unsubscribe

  10. Prospecting & Lead Sourcing What size companies do you target? Who handles larger companies in your area?

  11. Page 15: Lead Sources What are some other potential sources of business?

  12. Page 19: Prioritizer Use a “0” to “5” scale Pick one or two companies you want to target Estimate rental volume What are the weaknesses of the current provider? Is there a history with your company? How much time & effort is required?

  13. Pages 24 & 25: Pre-Call Planning Form Organize your thoughts and create a concise, custom presentation Review sample form (page 24) Select target company and complete form (page 25)

  14. Page 28: Referrals How to you build repeat and referral business?

  15. Page 31 – Action Plan Everyone starts in a different place Some action items require more time, effort & resources What are some obstacles and challenges? Use dates! Don’t hesitate to adjust.

  16. Program Completion Activities and customization (today) Action Plan (today) Complete program review Adjustments to customization Implementation

  17. Questions? Good luck!

  18. Contact Information Jim Davis jdavis@lesliesaunders.com 630.258.1167 Tom Sabol tsabol@lesliesaunders.com 813.300.7621

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