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FotoSoft - PowerPoint PPT Presentation

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  1. Protection of Product Originality in Flexible Packaging & FotoSoft Presented by: Ivana Ozeg, MBA, Rotoplast Jana Ziljak Vujic, PhD, FotoSoft

  2. TOPICS: • What is INFRAREDESIGN®? • INFRARED PACKAGING – new brand in the world of printed packaging • INFRARED PACKAGING – application and advantages • Examples

  3. INFRAREDESIGN®Revolutionary change in the perception of printing and design June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  4. INFRAREDESIGN®new horizon and perception • invention unique in the world, patent awarded with over 30 prizes from US across Europe (London, Geneve, Moscow) to Taiwan • INFRAREDESIGN enables: • creation of invisible security elements on any printed matter • control of visible and invisible information • designing of double image in the same picture: one visible in daylight (400-700 nm) and other independent hidden image visible in near infrared light (700-1000 nm) • design of hidden graphics • design of double image, double portrait, double text • New view on the brand/product protection issues • Double security June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  5. INFRAREDESIGN®awards June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  6. INFRAREDESIGN®awards June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  7. INFRAREDESIGN®awards June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  8. INFRAREDESIGN®benefits in printing: • simple implementation by using standard printing inks and traditional printing methods and machines - revolutionary in security printing without any extra procedures or printing phases • Even the pressman himself doesn’t need to know that print contains the hidden infrared message! • printing by all printing techniques (flexo, rotogravure, offset printing...) • printing on various materials: paper, canvas, textile, leather, ceramic, glass, metal, plastic • We can offer print on: PET, PAP, self adhesive PAP, PP, PA, PVC, PPLL, PE... • cannot be scanned or copied - by transition through RGB the IRD message is lost June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  9. INFRAREDESIGN®Daylight – Infrared light June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  10. INFRAREDESIGN Daylight – Infrared light IR-B F IR IR-C NIR / IR-A 700-1400 nm IR-B 1400-3000 nm MWIR, IR-CMid WavelengthInfrared /IIR Intermediate Infrared 3000 – 8 000 nm LWIR, IR-C Long-WavelengthInfrared / Thermal Infrared8 000 nm – 15 000 nm Passive picture FAR IR 15 000 nm –1mm (106 nm) Milion nm Forward looking Infrared / FarInfrared laser Z - Infrared 700-1000 nm June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  11. INFRAREDESIGN spot – pantone colours: IR - 1000 nm June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  12. INFRAREDESIGN®benefits for manufacturers: • creation of superior brand protection with easy identification of security • simple implementation in all existing designing solutions - enrichment of design with double information • protection of wide range of products by simple implementation on its packaging • Individualization by edition, time and place • implementation in barcodes - INFRAREDESIGN colored barcode protection - by scanning or coping IRD message is lost, product is rejected by barcode reader June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  13. INFRAREDESIGN®monitoring and quality control: • simple and quick checking with our ZRGB camera with two screens: daylight and infrared • simultaneously two screens, one that shows human-eye view (standard colour cam) and the other which shows INFRAREDESIGN ® IR view • simple and quick validation by any camera with infrared source (video camera night view, security cameras, barode reader) June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  14. INFRAREDESIGN®visibility tools – DUAL camera • Patented invention • Enables capturing images both in IR and standard mode using specialy developed software • Same resolution and image format • Crosscheck of INFRAREDESIGN in the phase of production, during the printing process as well as future control on shelf in stores • Customer receives dual cameras • Possibility of recording – momentary checking and later on review and analysis June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  15. INFRAREDESIGN®visibility tools – DUAL camera June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  16. INFRAREDESIGN®added value at low cost • Printing in the same conditions; same printing machines, standard colors, existing technology, standard printing forms • No further investments in technology and infrastructure – use of existing processes • Simple and efficient IR camera control June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  17. Why INFRAREDESIGN®? • superior brand protection at low cost • simple implementation • new marketing and promotion possibilities • new product positioning • design enrichment with double information June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  18. Legal vs. Counterfeit market: • According to estimates by the Counterfeiting Intelligence Bureau (CIB) of the International Chamber of Commerce (ICC), counterfeit goods make up 5 to 7% of world trade • A report by the Organisation for Economic Co-operation and Development (OECD) states that up to $200 billion of international trade could have been for counterfeit and pirated goods in 2005, and around $250 billion in 2007. Other estimates conclude that a more accurate figure is closer to $600 billion • 7% of the World trade is in Counterfeit goods: • + pharma sector (10%) • + music • + software • + luxury goods • + toys • + auto industry June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  19. INFRAREDESIGN®: superior technology in relationship to methods currently marketed to fight counterfeit markets June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  20. Fashion Pharma- ceutical Other Cosmetics INFRAREDESIGN®possibilities for implementation – industries and markets June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  21. INFRAREDESIGN®industry implemenation June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  22. INFRAREDESIGN®industry implemenation June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  23. INFRAREDESIGN®industry implemenation June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  24. INFRAREDESIGN®industry implemenation June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  25. INFRAREDESIGN®industry implemenation June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST :: 25

  26. INFRAREDESIGN®industry implemenation INFRAREDESIGN® SECURITYas highlited text: 1. “Bull” 2. “left drawing of a Bull” 3. “DRINK” June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST :: 26

  27. Fashion Industry June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  28. Pharmaceutical Industry June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  29. JGL example Problem: • Counterfeiting of Aqua Marisproducts in Russian market. • Individualization of everyproduct series of Aqua Maris • separatly in Visual Human Viewand in Infrared • Easy identification ofsecured productin supply chain. Results: 18% less counterfeits June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  30. INFRAREDESIGN® color barcode,QR code • readable to all barcode readers • can not be scanned or copied, by scanning or coping IRD • message is lost • counterfeit packaging will be rejected by the barcode reader June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  31. ...so why choose INFRAREDESIGN®? • Presents a new standard and brand in print and design • Enriches the existing design with double information • Generates added value and a new sense of security • Standard printing conditions, standard colors, standard printing forms – tested and proved • Simple and effective control – DUAL CAMERA June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  32. INFRARED PACKAGING – application and advantages • Security • Brand protection • Double information posibility in design • Promotion and marketing June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::

  33. Contact information Rotoplast d.o.o. Poduzetnička 7 - Kerestinec 10431 Sv. NedjeljaCroatia (Hrvatska) Internet: www.rotoplast.hr E-mail: info@rotoplast.hr June 6th, 2012 World Packaging Days :: INFRAREDESIGN® | ROTOPLAST ::