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Persuasive Speech. Persuasion . Persuasion is the influence of beliefs, attitudes, intentions, motivations, or behaviors.

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persuasion
Persuasion
  • Persuasion is the influence of beliefs, attitudes, intentions, motivations, or behaviors.
  • It is the process aimed at changing a person’s or group’s attitude or behavior towards some event, idea, object, or some other person(s) by using spoken or written words to convey information, feelings, or reasoning.
persuasion situations
Persuasion Situations
  • You want to go to a concert on a school night, so you must convince your parents to let you go.
  • Car salesmen must persuade customers to buy an extended warranty on a vehicle.
  • Lawyers convince juries to find individuals guilty or not guilty of crimes.
appeal to your audience
Appeal to your audience
  • Logos (logic)
  • Ethos (personal credibility)
  • Pathos (emotion)
logos logic
Logos (logic)
  • Inductive reasoning
  • Reason which begins with specifics and moves toward a generalization is inductive. 
  • Example:  Several clubs have reported difficulty completing their business during lunch period. This proves that lunch periods should be longer.
  • Example: You have never had problems with your Honda and it’s 15 years old. Your neighbor has a Honda and has not had a problem for the first 50,000 miles. Thus, you reason that Hondas are reliable and good cars.
inductive examples
Inductive examples
  • If he did his homework (specific), then the whole class has done their homework (general).
  • My dog is easy to take care of (specific), therefore all dogs must be easy to take care of (general).
logos logic1
Logos (logic)
  • Deductive reasoning
  • Reason which starts with a general observation and moves to specifics is deductive.
  • A=B, B=C, THEN C=A 
  • Example:  You need to pass Sophomore Language Arts to graduate. You need to write at a high level to pass Sophomore Language Arts. Therefore, you need to write at a high level in order to graduate.
deductive examples
Deductive examples
  • If the class is going on a fieldtrip (general), then Tom must be going too (specific).
  • The law says you must wear a helmet when riding a bike (general). Therefore, Jimmy must be wearing a helmet when he rides a bike (specific).
logos logic2
Logos (logic)
  • Support your reasons with proof.
  • Facts - can be proven.
  • Expert opinions or quotations
  • Definitions - statement of meaning of word or phrase
  • Statistics - offer scientific support
  • Examples - powerful illustrations
  • Anecdote - incident, often based on writer's personal experiences
  • Present opposition - and give reasons and evidence to prove the opposition wrong
ethos personal credibility
Ethos (personal credibility)
  • convince your audience that you are fair, honest, and well informed.  They will then trust your values and intentions. Citing your sources will help this area.
  • Honesty: Your audience is looking for you to have a strong sense of right and wrong. If you have a good reputation with this people are more likely to listen to you.
  • Competency: Meaning capable of getting the job done.
  • Energy: Through nonverbals like eye contact and gestures, and a strong voice and inflections, a speaker will come across as charismatic.
pathos emotions
Pathos (emotions)
  • a carefully reasoned argument will be strengthened by an emotional appeal, especially love, anger, disgust, fear, compassion, and patriotism.
  • “feeling” the speech
  • EX: If you loved me you would do this
  • EX: Ads that try to get you to sponsor a child.
examples of persuasive speaking
Examples of Persuasive Speaking
  • http://www.youtube.com/watch?v=GQb_Q8WRL_g (MAC vs. PC)
  • http://www.youtube.com/watch?v=9gspElv1yvc (Sarah McLachlan)
  • http://www.youtube.com/watch?v=r2EirLJqghA (Seinfeld Court Scene)
  • http://www.youtube.com/watch?v=NXvcleOF798(Rainmaker closing argument)