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Persuasive Speech

Persuasive Speech. Persuasion . Persuasion is the influence of beliefs, attitudes, intentions, motivations, or behaviors.

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Persuasive Speech

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  1. Persuasive Speech

  2. Persuasion • Persuasion is the influence of beliefs, attitudes, intentions, motivations, or behaviors. • It is the process aimed at changing a person’s or group’s attitude or behavior towards some event, idea, object, or some other person(s) by using spoken or written words to convey information, feelings, or reasoning.

  3. Persuasion Situations • You want to go to a concert on a school night, so you must convince your parents to let you go. • Car salesmen must persuade customers to buy an extended warranty on a vehicle. • Lawyers convince juries to find individuals guilty or not guilty of crimes.

  4. Appeal to your audience • Logos (logic) • Ethos (personal credibility) • Pathos (emotion)

  5. Logos (logic) • Inductive reasoning • Reason which begins with specifics and moves toward a generalization is inductive.  • Example:  Several clubs have reported difficulty completing their business during lunch period. This proves that lunch periods should be longer. • Example: You have never had problems with your Honda and it’s 15 years old. Your neighbor has a Honda and has not had a problem for the first 50,000 miles. Thus, you reason that Hondas are reliable and good cars.

  6. Inductive examples • If he did his homework (specific), then the whole class has done their homework (general). • My dog is easy to take care of (specific), therefore all dogs must be easy to take care of (general).

  7. Logos (logic) • Deductive reasoning • Reason which starts with a general observation and moves to specifics is deductive. • A=B, B=C, THEN C=A  • Example:  You need to pass Sophomore Language Arts to graduate. You need to write at a high level to pass Sophomore Language Arts. Therefore, you need to write at a high level in order to graduate.

  8. Deductive examples • If the class is going on a fieldtrip (general), then Tom must be going too (specific). • The law says you must wear a helmet when riding a bike (general). Therefore, Jimmy must be wearing a helmet when he rides a bike (specific).

  9. Logos (logic) • Support your reasons with proof. • Facts - can be proven. • Expert opinions or quotations • Definitions - statement of meaning of word or phrase • Statistics - offer scientific support • Examples - powerful illustrations • Anecdote - incident, often based on writer's personal experiences • Present opposition - and give reasons and evidence to prove the opposition wrong

  10. Ethos (personal credibility) • convince your audience that you are fair, honest, and well informed.  They will then trust your values and intentions. Citing your sources will help this area. • Honesty: Your audience is looking for you to have a strong sense of right and wrong. If you have a good reputation with this people are more likely to listen to you. • Competency: Meaning capable of getting the job done. • Energy: Through nonverbals like eye contact and gestures, and a strong voice and inflections, a speaker will come across as charismatic.

  11. Pathos (emotions) • a carefully reasoned argument will be strengthened by an emotional appeal, especially love, anger, disgust, fear, compassion, and patriotism. • “feeling” the speech • EX: If you loved me you would do this • EX: Ads that try to get you to sponsor a child.

  12. Examples of Persuasive Speaking • http://www.youtube.com/watch?v=GQb_Q8WRL_g (MAC vs. PC) • http://www.youtube.com/watch?v=9gspElv1yvc (Sarah McLachlan) • http://www.youtube.com/watch?v=r2EirLJqghA (Seinfeld Court Scene) • http://www.youtube.com/watch?v=NXvcleOF798(Rainmaker closing argument)

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