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The new Telenor

The new Telenor. Facts about Telenor. A leading provider of communication, information and entertainment services in Norway, the Nordic region and certain international markets Operational activity in 14 countries, presence in 30 countries 22,050 employees - 6,500 outside Norway

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The new Telenor

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  1. The new Telenor

  2. Facts about Telenor A leading provider of communication, information and entertainment services in Norway, the Nordic region and certain international markets Operational activity in 14 countries, presence in 30 countries 22,050 employees - 6,500 outside Norway Operating revenue: NOK 46 billion in 2001 Solid financial platform

  3. Turnover split between Norway and our operations abroad 60% Norway 90% 40% Internationally 10% 1995 2002

  4. Telenor ranked number 15 of top 100 IT companies in the world Business Week Jun 24. 2002

  5. The Telenor Group Corporate management Corporate staffs and services, R&D, Real Estate, Key Partner.. Core business areas Telenor Mobile Telenor Business Solutions Telenor Broadcast Telenor Networks Other business areas EDB BP ,Bravida, Satellite Services, Satellite Networks, Teleservice, Venture, Innovation

  6. Home market Maintain high market share within telephony, Internet, mobile communication, business communication and entertainment services, by being competitive, cost efficient and innovative Mobile communication Leading provider of voice and mobile Internet services in the Nordic region, Central and East Europe and South-East Asia Broadcasting Leading provider of TV channels in the Nordic region, emphasising introduction of interactive services Ambitions

  7. Telenor Mobile’s portfolio *Telenor Mobile’s direct ownership in TAC is 30%, and 24.9% in UCOM

  8. Telenor Networks develops, delivers and operates fixed network services in the consumer market, the business marked and the wholesale marked, mainly in Norway Telenor Networks is the largest broadband provider and developer in the norwegian market  60 % of Telenors network is now configured for ADSL This is approx. 1.300.000 households Telenor Networks – services

  9. Subscriber development Internet

  10. Norwegian coverage Towards 60 per cent of Telenor’s network developed for broadband 70% can be reached For the rest of the subscribers different technologies will have to be considered due to development costs True competition in a de-regulated norwegian telecom market But broadband demand is still too low, this requires a national initative Government has said that they will contribute to increasing demand for broadband Words not followed by action School Health Local authorities Demanding broadband development

  11. Products and services VOICE/TRAFFIC Subscriptions ISDN PSTN (Analog) Traffic ”Norgespris”, international, fixed-to-mobile, internet, etc Discount programs: ”Familie & Venner”, ”Favorittland”, ”Fastpris Internett”, ”Døgnsurf”, etc Value Added Services Transfering calls, ”PersonSvar”, ”HvemRinger”, ”3 på linjen”, etc INTERNET Online subscription Basis, Plus, Total Freesurf Discount pacages Speed (PSTN, ISDN, ADSL) Value Added Services Internet portals Online.no, Frisurf.no, iCanal.no, Startsiden.no CATV internet TV Cable-TV (Avidi, SOL) Satellite-TV (Canal Digital) Interactive services (Zonavi) SMATV (Vision) Distribution for more than 100 TV-channels (Satellite Broadcasting) Terrestial distribution in Norge

  12. Gives support in making decisions and analyzes within : Marketing Research Competitive Intelligence Database analyzes The Market Research department in Telenor:

  13. give our business areas corporate advices trough recommandations and of relevant decission making material, provides for through customer,-market and competitoranalyses. Be proactive in order to identify threats and possibilities in the market The purpose of the Research Department:

  14. Strong competition in every level of the value chain Network operators: Service providers: Content providers:

  15. The bases of these analyses are external customer and marketinformation (interviewsurveys) Brandsurveys (strenght and positioning) Priceawareness Marketshare Loyality- and satisfactionsurvey Consept- and potentialmeasurements Advertisment-/Communicationtesing Trendanalyses Segmentation Ad statistics over customers ”spending” on TV, boards,radio and mobile etc Marketing Research

  16. The fundament of ananalyses are and models are customerinformation from Telenors databases. Churnanalyses lifesirclemodel loyalitymodel Customervalue Price- and discountplanning Customerprofiles and targetanalyses Segmentation Impact analyses of marketactivities Databaseanalyse

  17. Supervises and emphasises the competitors strenght and weaknesses in the small and medium business segment Informastion canalises further on in Telenor through: Newsdatabases Weekely newspapers (can be segmentet) Overview and comparision of competitiors products and services and pricestrategies Competitorprofiles with highlight on strategy and economic results Strategicinformation about trends that gives new revenuepotentials towards existing and potensial customersegments Informastion comes from external sources like: Ovum, Forrester, Current Analysis, Factiva, Jupiter, Strategy Analytics, Analysys, eMarketer Financial supervision Internal sources in Telenor gives in addition important information about movements, our competitors plans and strategies that enables us to react fast Competitive Intelligence Responsible for competitoranalyses and competitorprofiles, pricesupervise og scenarioanalyses

  18. Markedsanalyses is a tool and administrates the whole product development process Idea Analyse Consept & Design Development Lauch Majority Previous Customers Valueproposition Marketpotensial- measurement pilottesting Lauchindex Userindex - FOCUS-archive - trendanalyses - market potensials - scenarios - ”What do you need” analyses • short- og langtermsales potensial • - Consepttest - Communication - Pproduct preferanses - Needs - price - referancegroup with ”lead users” • Share • Ambassadors and enemies - satisfaction - user experience - Share ambassadors og enemies - satisfaction with product/ services

  19. Collect information Strukture And saving Analyse And valueadd Report and Communicate News on competitors and the market General analyss based on competitor and marktinformation Project and targetgroup related to competitor and market information External sources • Internal nettwork • Eksternal nettw. • Gartner • Ovum • Argus/Observer • Delphi • Bendi • Andre... Advisors Players og Competitors Products Services Price Allianses and partnership etc….. MIN/NewsFlash Web based The valueadded process

  20. The days of the uncritical ”terminal-pushing” are definitively over Focus: Keeping and attracting the right customers Providing services that increases usage! Norway;- still the land of the unknown…..

  21. “Analysing the Future” Aggregated competence Applied experience Looking ahead.. Dynamic Modeling • Aggregated competence • Applied experience + Intelligent, computer-assisted modeling

  22. Providing continous control of the “baseline” Providing the understanding Providing the guidance Key input from our analysis resource;

  23. Model ATF/EWS Warning Input/ events External Influences Warning EU Regulators PT Kundetilpassede løsninger Warning Konk.tilsynet Input/ events Players Pris Prisposisjon Kampanjer Dekning Antall abonnenter RESULTS: Market Share Revenues Produkter/ innhold Service/ Kunde- Oppfølging og distribusjon Trends Trafikkutvikling tale Sosiale DRIVERS DEVELOPMENT Økonomiske Trafikkutvikling Data Terminalpriser Internal Influences Input/ events Innovasjon (ungdom) Prisutvikling Bedrift/privat Campaigns Løsninger Makro- økonomi Prices Nye produkter Input/ events Organisation Degree of certainty

  24. Subscriber Base New Subscribers Churn Dynamic Modeling

  25. Can be of great value Especially when limited to certain systems/processes Need to: Have realistic ambitions Know what we are looking for Know when to say ”stop” Dynamic Modeling;our experiences…….

  26. - the challenge may actually be that the ”market” is not changing rapidly enough……. The market is not in itself the problem – our ability to adapt accordingly might be… ”Challengesof market research and analysis in rapidly changing markets” The initial question:

  27. Get involved with projects which emphasises on the following: Synergies within the ”new” valuechain. Paimentsolutions on both the intenett and on the mobile that satisfies both the contentprovider and distributer Distribution- how can this affect the mediaindustry, how can this help the industry to become more effecient and more costeffective towards their customers. Help them identify the different platforms available for contentdistribution outsoursing Contentaggregator, whats in that role, and how can we as a telco help the industry Identify customers, competitors and partners Identify future revenuestreams Our expectations with the partnership:

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