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WP2 phone conference June 20th, 2013

WP2 phone conference June 20th, 2013. Agenda. Introduction: WP2 organisation Responsibilities of partners Update on current activities in WP2 Stakeholders & multipliers mapping and engagement Tools for WP2 cooperation Events Past events Upcoming events Events management

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WP2 phone conference June 20th, 2013

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  1. WP2 phone conference June 20th, 2013

  2. Agenda • Introduction: • WP2 organisation • Responsibilities of partners • Update on current activities in WP2 • Stakeholders & multipliers mapping and engagement • Tools for WP2 cooperation • Events • Past events • Upcoming events • Events management • e-SENS giveaways • Social media update • Future activities

  3. WP2 Leader ILiM WP2 Deputy 360 Grad Marketing instruments support Domains related marketing National Marketing - All project partners Involved in e-SENS EU Marketing ILIiM / NRW / 360 Grad Marketing in MS not involved in e-SENS ICI Romania, Estonia, Turkey, Poland Events coordinator 360 Grad eJustice 360 Grad Website Development IT.NRW-Germany eHealth LISPA (Italy) Social Media Coordinator ICI Bucuresti (Romania) eProcurement OpenPEPPOL Business Lifecycle ICI Romania WP2 organisation

  4. WP2 organisation • 1 marketing contact point per country • Key contacts in WP2: • Events list management: Carolin.Benz@3-6-0-grad.de • Social media: monica.anghel@ici.ro • Domains: e-health: roberto.zuffada@cnt.lispa.it e-procurement: carmen.ciciriello@celeris-group.eu e-justice: carolin.benz@3-6-0-grad.de Business lifecycle: monica.anghel@ici.ro • Communication with MS outside e-SENS: luukas.ilves@ria.ee, ckarabat@gmail.com, monica.anghel@ici.ro

  5. Responsibilities of project partners

  6. Responsibilites of project partners • Internal feedback • Do partners feel comfortable with responsibilities? • Hidden barriers? Doubts? Fears? • Explanation needed? • Mail, phonecall, basecamp • Use regular meetings for personal chats • Activily asking for feedback • offer support, encouragement, motivation • Marketing material to be collected/shared

  7. Current activities in WP2 D2.1 Project website and social media D2.2 Communication and marketing plan Participation in events Social media running e-SENS giveaways preparation Website: • posting news, adding events to the calendar • development of new template • content preparation • functionalities: signing up for the newsletter, workspace for WP2 partners, events calendar, polls, quick link to social media, You Tube channel, • Development of WP2 collaboration space • D2.1 is being prepared Communication and marketing plan: • stakeholders and multipliers description • principles of e-SENS participation • communication tools • roles and responsibilities in WP2 • future actions and monitoring • monitoring • quidelines: events, publications, press releases, cost sharing, branding ..

  8. Stakeholders & multipliers mapping Why we need stakeholder list? • According to the Technical Annex - deliverable D.2.2. should also include stakeholders list • If we want to approach stakeholders, first we need know who they are • Creating e-SENS community is the main objective of WP2. Without stakeholders and multipliers we will not reach that goal How to prepare stakeholder list? • Do not use abbreviations, provide full name of organisation • Stakeholders of all domains should be included, stakeholders from new potential domains can also be included • Fill in all fields, do not forget about indicating domain • Perhaps stakeholders of your organisation are not sufficient. Doing some research might be necessary • Pay attention to match contacts to their group correctly, the same contacts cannot appear in two groups • The list is more about external project stakeholders, not project partners Please provide the lists till the end of the week

  9. Stakeholders engagement • Stakeholders contact data will not be published • Each country is responsible for communication with national stakeholders and multipliers: • Send invitation to sign up for newsletter • Establish relationships with key stakeholders and multipliers • Cooperate with media on e-SENS promotion • Send mailings/newsletters in national language

  10. COLLABORATION TOOLS USED IN WP2 • BSCW—Shared Workspace Server • Basecamp • Collaborative environment on project website

  11. BSCW—Shared Workspace Server storage of materials prepared within WP2: deliverables, guidelines, templates, presentation and informational material

  12. Basecamp - discussing current tasks as they are being carried out, - collecting comments from partners - definition of to-do-tasks, assigning responsibilities andsetting deadlines "Title" (You can change this in the menu "Insert-> Header and Footer")

  13. Collaborative environment on project website • Entering internal communication interface via Login • Consequence: Menu enriched with topic „Marketing“ "Title" (You can change this in the menu "Insert-> Header and Footer")

  14. Tools for WP2 communication "Title" (You can change this in the menu "Insert-> Header and Footer")

  15. Tools for WP2 communication • Marketing tool kit • Register yourself to get a Login • Chose marketing material • Mix of Giveaways still in deciding process • Pool of material will be added by further information (e.g. success stories and testimonials of domains and partners) • How to ensure a convincing start? Discussion about potential giveaways in advance • Ensure high acceptance for future use "Title" (You can change this in the menu "Insert-> Header and Footer")

  16. Update on marketing tool kit • First draft of tool kit is online • Waiting for ok to order giveaways • Register and login on website • Klick on „Work Space“ find the tool kit and reporting tool "Title" (You can change this in the menu "Insert-> Header and Footer")

  17. Tools for WP2 communication • Reporting Tool • Obligation of use by all partners (starting point: Website online) • Enter all marketing activities (articles, national events, conferences, international trade fairs, etc.) • How to ensure a convincing start? • Instruments? • E.g. discussion within basecamp? • encouraging/motivating email plus phone calls? • Ensure and ask via phone call, if process is understood? • Further ideas? Desires? "Title" (You can change this in the menu "Insert-> Header and Footer")

  18. Update to reporting tool • What is the reporting tool? • a collecting tool for all marketing activities of e-SENS. (conferences, meetings, trade fairs, networking nights, exhibitions, speaches, articles, press releases etc.) • Gives input for social media and website • Reports will be entered directly into the deliverables. • All reports are available for you • State of play: • The e-CODEX version has been reviewed • Changes for e-SENS are incorporated in the moment "Title" (You can change this in the menu "Insert-> Header and Footer")

  19. EVENTS "Title" (You can change this in the menu "Insert-> Header and Footer")

  20. Past events/Marketing acitivities 24.01.2013 ‘s-Hertogenbosch  21.02.2013 Brussles, Belgium: LSP Info Day- ePractice event: Build, Connect, Grow: Make Business in the Digital Single Market 05.03.2013 Hannover, Germany: CeBIT 18.03.2013 Romania: National CIP ICT PSP InfoDay 10.04.2013 Luxexpo - Luxembourg Kirchberg Health 26.04.2013 Brussel: Resuability of the building blocks of the LSP‘s "Title" (You can change this in the menu "Insert-> Header and Footer")

  21. Past events/Marketing acitivities 27.04.2013 Kusadası, Turkey: International conference on ebusiness and egovernment - ICEBEG-2013 2013-05-?? Bucharest, Romania: Research, Development & Innovation in ICT for the support of a sustainable economics – RDI in ICT for the support of a sustainable economics 22.05.2013 Twente University Symposium 'Digitisation of Society' , 26.05.2013 Montpellier, France: Extended Semantic Web Conference "Title" (You can change this in the menu "Insert-> Header and Footer")

  22. Past events/Marketing acitivities 28.05.2013 Rome, Italy: Forum PA 29.05.2013 Riga, Latvia: Conference and exhibition "Secure identification" 05.06.2013 Międzyzdroje, Polska: European Electronic Signature Forum - EFPE 2013 11.06.2013 Amsterdam: A new direction for The European e-Identity Management Conference 13.06.2013 Como, Italy: 13th European Conference on eGovernment - ECEG 2013 19.06.2013 Luxembourg, Kirchberg: Luxexpo - ICT Spring Europe 2013 "Title" (You can change this in the menu "Insert-> Header and Footer")

  23. Upcoming Events 25.06.2013 Berlin, Germany: Zukunftskongress - Staat & Verwaltung 21.06.2013 Dublin, Ireland : SEMIC 2013 - Semantic Interoperability Conference 2013 10.09.2013 Cologne, Germany: 14. ÖV Symposium 18.09.2013 Brussels: EU Multi-Stakeholder Forum on e- Invoicing 25.09.2013 Nice, France: World e-ID Congress / Identity Services for Government Healthcare & Enterprise 25.09.2013 Saarbrücken, Germany: EDV Gerichtstag - The annual congress of the German Association for Computing in the Judiciary "Title" (You can change this in the menu "Insert-> Header and Footer")

  24. Upcoming Events 09.10.2013 Dublin, Ireland: e-Challenges 06.11.2013 Poland: eAdministration for Business 09.10.2013 Stockholm: eGovernment (eFörvaltningsdagarna) 2013 17.10.2013 Vigo, Spain: 7th International Conference on Methodologies, Technologies and Tools enabling e-Government 06.11.2013 Poznan, Poland: eAdministration for Business 06.11.2013 Vilnus, Lituania: ICT 2013 - Create, Connect, Grow 14.11.2013 Utrecht: ?? "Title" (You can change this in the menu "Insert-> Header and Footer")

  25. Upcoming Events • 03.12.2013 Berlin, Germany: moderner staat - Strategies and Best Practices for IT, Staff and Finances • 2013-10-15 Luxembourg: EuroCloud Congress • 2013-11 - Centre Drosbach, Impasse Drosbach, L- 1882, Luxembourg Cloche d’Or Salon Index • 2013-11 - Hall Victor Hugo, Luxembourg-ville Editus Business Day "Title" (You can change this in the menu "Insert-> Header and Footer")

  26. Upcoming Events "2013-12 Luxembourg, Kirchberg: Gala IT One "2013-12 Luxembourg, Kirchberg: Luxembourg ICT Awards 2013-11-21 CRP Henri Tudor, Luxembourg: Public Management Nov/Dez. 2013 Hamburg, Germany: National IT Summit "Title" (You can change this in the menu "Insert-> Header and Footer")

  27. Events‘ management Please fill in any new upcoming event into the provided excel sheet and send it to carolin.benz@3-6-0-grad.de Updated event excel list will be circled monthly to WP2 members After participating at an event, please provide a short article and photos to post on website, fb and twitter. Send this as well to carolin.benz@3-6-0-grad.de and monica.anghel@ici.ro "Title" (You can change this in the menu "Insert-> Header and Footer")

  28. e-SENS giveaways "Title" (You can change this in the menu "Insert-> Header and Footer")

  29. e-SENS giveaways Discussion about potential giveaways in basecamp Feedback expected (meeting on 18th June, Tobi and Carsten exchange and evaluate ideas) Classics could be ordered then? E.g. USB and pen? "Title" (You can change this in the menu "Insert-> Header and Footer")

  30. SOCIAL MEDIA "Title" (You can change this in the menu "Insert-> Header and Footer")

  31. Social media • Current status: • Facebook: • 96 “likes”“vs.” 382 “likes” - STORK, 47 “likes” - PEPPOL,118 “likes” - e-CODEX, epSOS is not present on Facebook (only on Twitter, LinkedIn and Youtube); • Good visibility rate of posts (aprox. 5 people/day/post); • Low gender/location distribution -> mostly “likes” from Romania,Poland, Belgium. "Title" (You can change this in the menu "Insert-> Header and Footer")

  32. Social media • Current status: • Twitter: • 69 followers “vs.” 450 followers - STORK, 197 followers – eCODEX, 392 followers – PEPPOL, 302 followers - epSOS; • Endorsements form LSPs; • LinkedIn: • Two Groups: • - e-SENS ICT Architecture - 71 members; • - EU e-SENS – 68 members – no discussions yet!!! "Title" (You can change this in the menu "Insert-> Header and Footer")

  33. Social media • Further actions: • Youtube; • Slideshare; • Any other ideas? "Title" (You can change this in the menu "Insert-> Header and Footer")

  34. FUTURE ACTIVITIES "Title" (You can change this in the menu "Insert-> Header and Footer")

  35. Future activities

  36. Thank you! Depending on the signature of the Grant Agreement (under finalization), e-SENS will be an EU co-funded project under the ICT PSP. The project has started working on 1/4/2013 at its own risk.

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