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Counterfeiting: Consumer Motivations, Emotions, and Awareness of Consequences. ABIGAIL BRANNON. Counterfeit Products.
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A counterfeit product is defined as an imitation, usually made with the intent of fraudulently passing it off as genuine. These products are often produced with the intent to take advantage of the established worth of the imitated product. Counterfeit products may carry exact logos or names of an authentic brand, but was not produced by the original brand.
What is your work status?
What is your monthly income?
Have you purchased a counterfeit product in your lifetime?
What are the reasons you purchased a counterfeit product?
How many counterfeit products have you purchased in your lifetime?
Social Acceptance and Consciousness
Do believe it is moral to purchase counterfeit products?
Do you think it is illegal to purchase counterfeit products?
What are consequences you are aware of?
What are some ways companies can prevent their products from being counterfeited?
Narrow set of demographics
Not everyone uses the internet
Did not achieve a representative sample
Focused on ages 18-21
Surveyed only those on Facebook
Not all participants know WHAT A COUNTERFEIT PRODUCT IS
GATHERING MORE PARTICIPANTS WOULD BENEFIT OUR CONCLUSIONS
Do not purchase counterfeit products
Brands should take the law into their own hands and establish stricter laws and penalties
Ex: Hermes sued EBay for allowing counterfeit products to be sold illegally without penalty to the seller. Any items put up for sale on EBay which hold the Hermes name are now inspected for authenticity. Any products that do not pass are pulled.
Continuation of seizing can reduce counterfeit activity
Ex: A cargo ship arriving in Miami held $7 million worth of counterfeit Louis Vuitton and Gucci leather goods.
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