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2013 Marketing and PR plans

2013 Marketing and PR plans. Nick Cann CFP CM IFP. 2013 strategy. EDUCATE CONSUMERS. PROVIDE MARKETING OPPORTUNITIES. Educating consumers. 3am moments. Consumer site. PR. Bulletins. PR. Interactive quiz. Bulletins. Interactive quiz. Providing marketing opportunities.

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2013 Marketing and PR plans

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  1. 2013 Marketing and PR plans Nick Cann CFPCM IFP

  2. 2013 strategy EDUCATE CONSUMERS PROVIDE MARKETING OPPORTUNITIES

  3. Educating consumers 3am moments Consumer site PR Bulletins PR Interactive quiz Bulletins Interactive quiz

  4. Providing marketing opportunities Google adwords 3rd parties Facebook crowd sourcing professional connections YouTube Twitter PR Flyers

  5. Timings • Marketing plans presented: 7 March • Accredited Firms committee met: 6 March • Consumer affairs committee meets: mid March • Marketing communications live: from mid May

  6. Budget • Marketing spend: £27,600 • PR spend: £15,000 • Total spend: £42,600 • Total 2013 budget: £48,156 • Contingency: £5,556

  7. Any questions? EDUCATE CONSUMERS MARKETING OPPORTUNITIES

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