Brand Guidelines

1. Brand Guidelines

2. Statement While the Emory-Children’s Center’s impact in the community is significant the E-CC brand has limited, or mixed recognition. With the launch of the new identity, it is essential that we monitor and enforce specific standards and guidelines around the use of this new identity. This standardization will help to build consistency with usage, ensure proper reproduction and, most importantly, build the brand image.

3. E-CC Brand Guidelines • The Emory Healthcare and Children’s joint venture (JV) has contracted with Children’s Marketing Department to perform E-CC marketing functions. • The JV Marketing team recommends the use of a newly created treatment to brand the Emory-Children’s Center. • All communication vehicles should use the E-CC treatment, which includes the Emory Woodruff Health Sciences Center and Children’s logos side-by-side with a line separating the two logos. Neither the two logos, the font/colors nor positioning of E-CC should be altered in any way. • A b/w or 5-color version of the E-CC treatment is available. An all white version on a dark surface is also available for limited use as outlined by JV Marketing.

4. Templates • Marketing has provided the following templates for E-CC’s use: • Fax • Flyer [B/W and color] • Memo • PowerPoint • Electronic Masthead

5. Templates • The configuration set forth in these approved templates should not be altered in any way. • Highlighting of a Division’s name is acceptable for use on internal templates, such as in a fax or memo. Highlighting of a Division’s name on external documents is limited to items in the stationery packet (i.e. Division of Pediatric Nephrology). • The font type used in these templates must not be altered and must be Arial or Helvetica in the lightest style-never bold. • Use of text treatment, without the combined logos, requires prior approval. • *Exceptions to any of the above require approval from JV Marketing

6. Stationery Package • Marketing has also provided a stationery packet which • includes the following: • Letterhead w/ #10 envelope • 9 x 12 envelope • Appointment card • Note card w/ envelope • Business card • Pocket folder

7. Recommendations • Style Guidelines • General statement • If used in print or on the Website, the general statement in first reference should read the Emory-Children’s Center, always including the hyphen between Emory and Children’s. • Second reference can be E-CC, and must include the hyphen. • Other communication vehicles could include advertising, print, electronic media, promotional products and the E-CC identity package.

8. Recommendations • Style Guidelines for physician listings • Conference listings, publications, presentations • Name, M.D./or other AHP credentials • Title (Children’s, Emory or E-CC) • Emory-Children’s Center • Emory Title (if second title, i.e. Professor) • Emory University School of Medicine • Atlanta, GA • Web bios should follow the format for the individual Web sites to include (www.choa.org, www.emory-chlidrenscenter.org, www.emoryhealthcare.org and www.emory.edu)

9. Recommendations • Style Guidelines for print and Web materials • EUSM affiliation statement • Our doctors are faculty members at Emory University School of Medicine • Style Guidelines for poster presentations • Poster presentations should utilize the EUSM and Children’s logos in each upper corner per the template provided by Children’s. If this template is utilized, the cost of producing the poster will be paid by Children’s. • To request a poster presentation, contact Kim Reed at 404-785-7588 or kim.reed@choa.org

10. External Vendors • It is recommended that any printing or production for E-CC materials be secured through the preferred vendors via JV Marketing. These vendors have been selected based on quality, price, timeliness and previous experience in producing similar materials. • Any printing or production not secured through JVMarketing must receive final approval by JV Marketing to ensure quality and consistency in brand image.

11. Approved External Vendors • Digiprint (quick print material) • Bryce Allen 770-368-2060 • Imagers • Joe Edwards 404-605-8320 • Corporate Promotions (premium items) • Dale Miller 404-250-9404, ext. 222 • Color Reflections (displays, large format prints) • Doug Swanson 404-352-0352 • Megabytes (poster presentations, banners, large format prints) • Ginger Singleton 678-513-9500 • * Please contact JVMarketing at Children’s for other vendor recommendations

12. Your Marketing Team • Kim Reed, Marketing Manager at Children’s • 404-785-7588 or kim.reed@choa.org • Katie Young, Marketing Specialist at Children’s • 404-785-7704 or katie.young@choa.org • The success of branding efforts for E-CC is greatly dependent • upon protecting the integrity of the newly created logo. Your • cooperation in ensuring its integrity is greatly appreciated. If • you have any questions regarding these logo standards, • please don’t hesitate to contact us.