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healthy magination Julie Goon Director, healthy magination Govt. & NGO Strategy March, 2010

healthy magination Julie Goon Director, healthy magination Govt. & NGO Strategy March, 2010. cost. quality. access. Building on success…. Healthcare has reached a tipping point. Pressure on governments globally to reduce costs – current model is unsustainable

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healthy magination Julie Goon Director, healthy magination Govt. & NGO Strategy March, 2010

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  1. healthymagination Julie Goon Director, healthymagination Govt. & NGO Strategy March, 2010 cost quality access

  2. Building on success… Healthcare has reached a tipping point • Pressure on governments globally to reduce costs – current model is unsustainable • Solutions must improve quality and lower the cost and variation of care • Innovations focused on the needs of local markets necessary, trickle down from the US not enough Large societal issues define great markets

  3. Focus investment on key outcomes Cost savings Access improvement Improve quality • Greater efficiency • Maternal & infant care • Reducing medical • errors Asset optimization • • Maximize throughput • Water & sanitation • Remote medicine/ - • Reduce variance monitoring • Screening for life • Managing chronic threatening conditions • Early disease detection diseases 15% ? 15% ? 15% ? 2009 2010 2011 2012 20 - 25 validations 44 - 50 validations 75 - 80 validations 100+ validations 3rd party validation nd rd th 1st annual report 2 annual report 3 annual report 4 annual report

  4. 1 1 2 2 3 3 4 The need for healthcare innovation Market Needs Best Solutions • Technology for lower-cost outcomes • Targeted, “ just what you need” technologies or services • “Big” health challenges • Rise of chronic diseases - Alzheimer’s; Diabetes; Congestive Heart Failure; Obesity • Aging populations • Costs • Global vs. local responses • Local solutions + global applicability….Tools to address rural health • Accelerate healthcare IT • Enable physicians through decision support & productivity tools, financing • Broaden technology & services • Innovation that drives access & productivity • Rural/underserved focus • Health essentials: water & energy, financing • Consumer-driven health • More innovations out of hospitals (e.g. homes, retail settings) • Consumer awareness, motivation Healthcare is changing around the world…so is GE

  5. healthymagination …beyond GEHC Water Wastewater Reuse Capital Stimulus Simplicity  • Electronic Medical Records financing ahead of Government incentives • Extend HFS franchise to include Community Health Centers • Reclaim, treat and reuse industrial wastewater Ultrafiltration Membranes

  6. FAMILY RUN/WALK CONSUMER INSIGHTS • Insights on NBCU’s Health consumers • Encouraging families to take a healthy step together HEALTHY BREAKFAST PANEL . • A marketing discussion COMMUNITY CHALLENGE • 100K+ participants activated over 10 weeks EMPLOYEE ACTIVATION • Engaging employee base around health & wellness ENGAGING CONTENT • Educate consumers on healthy living • Showcase NBCU’s biggest talent • First Lady TMYK 3/10 Healthy at NBCU: Nutritional Literacy Proportion of U.S. adults who are obese has doubled over past 3 decades to about 1/3rd of all adults and 1 in every 5 kids. -- CDC HEALTHY WEEK June 21-27, 2010 Sustain the momentum 2010 & beyond: ongoing commitment in content & marketing that tap the NBCU portfolio year round

  7. Consumer Touch • HC survey – 1,700 doctors and clinicians • 54% loved the ads • 34.5% liked the ads • 8.3% ads were ok • 2.6% didn’t like the ads 88.5% Upcoming data visualizations healthymagination ad results • Highlight the increasing number of Americans who cannot afford healthcare • Show costs as an increasing percentage of GDP • Analyze five year breast cancer survival rates versus costs in 20 countries • Illustrate how Performance Solutions can drive increasing Operating Room utilization • Showcase Health of Nations survey by Economist Intelligence Unit

  8. Consumer Touch Howcast video results YouTube challenge results As of 2/22, 111,000 views • As of 2/22 • 5-star ratings for all YouTube Star videos • 1.5 million views • 100,000 suggestions/user generated videos posted • Rhett and Link “Amazing New Yoga Poses” • In less than a day, 52,000 views, 4,500 comments Sharing ad results As of 2/21, 2,500 articles shared

  9. HealthAhead: Culture of Health HealthAhead Better health for the people of GE Imagination at Work What you imagine, we can make happen HealthAhead Benefits HealthAhead Sites HealthAhead Living HealthAhead ‘GE City’ healthymagination Better health for more people • New design… consumerism • Salaried, U.S. • Tools (e.g. PHR, Health coach) • Smoking • Nutrition • Prevention • Stress management • Crowdsourcing • HealthMates • Follow the Leader • Crotonville • Employers • Government, Payers • Increase Value for every patient HealthAhead Better health for the people of GE Compliance: how we work Health: how we live

  10. A new business strategy that reflects changing needs and emerging opportunities in HC • A commitment to increase our R&D investment in quality, access and cost and to bring the full focus of GE on these issues (GE Capital, NBCU, Energy & Water, GRC, Foundation) • A pledge to take on one of the world's toughest challenges and help people live healthier lives

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