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The Many Hats of the Farmer Entrepreneur

The Many Hats of the Farmer Entrepreneur

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The Many Hats of the Farmer Entrepreneur

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  1. The Many Hats of the Farmer Entrepreneur

  2. Beth OsmundCedar Valley Sustainable Farm • 2003 – Began Cedar Valley Sustainable Farm, a vegetable CSA serving Chicago • Left a corporate job to begin farming w/ my husband Jody • 2007 – Launched Illinois’ first meat CSA • 2012 – Cedar Valley Sustainable Meat CSA feeds over 250 families a month

  3. What does that look like?

  4. Newsboy • What I Do • Spread the word about my business as widely as possible. • Make our farm “media friendly”. • Communicate through a wide variety of outlets. • Popular press • Web • Newsletter • Social media • Promote our “brand”. • How You Can Help • Send a reporter my way. • Offer classes in new media.

  5. Accountant • What I Do • Keep the books for our business. • Set prices. • Look for the best value for goods & services. • How You Can Help • Classes in QuickBooks, etc. • Make connections between farmers and financial services professionals.

  6. Geek • What I Do • Website design & maintenance. • Electronic communication. • Maintain customer database. • Social Media. • How You Can Help • Classes in Access, etc. • Workshops in new media. • Facilitate high speed internet access.

  7. Delivery Person • What I Do • CSA deliveries to Chicago. • Livestock to/from butcher. • How You Can Help • Classes on how to drive, back, park with a trailer.

  8. What I Do • Look for new opportunities. • Customers • Markets • Enterprises • How You Can Help • MarketMaker • Facilitate networking – connect people. Sleuth

  9. What I Do • Encourage people to cook! • Teach people how to get the most from our products. • Share recipes. • How You Can Help • Community cooking demos (pair up chefs & farmers). • Cross program w/ nutritionists. Chef

  10. What I Do • Create and build equipment to meet our needs. • Chicken “tractors” • Trailer cooler box • Helped assemble 40’ X 80’ hoop building. • Help maintain fence line. • How You Can Help • How To & Safety Classes: • Power tools • Fencing • Maintenance Classes: • Farm equipment Builder

  11. What I Do • Help care for a wide variety of livestock. • How You Can Help • Basic livestock info: • Care & feeding • Gestation • Breed selection Wrangler

  12. Sometimes it feels like I need this

  13. I try not to deserve this

  14. www.cedarvalleysustainable.com